Looking for an in-house full-time Advertising Specialist that will be responsible for the law firm’s paid advertising. The ideal candidate will be responsible for creating modern and innovative advertisements for the targeted audience. Will oversee strategizing, implementing, and measuring content campaigns that bring in leads. Heavily focused on advertising accounts, PPC, paid search, and paid social. Ads will be across various platforms such as Facebook, google, Bing, and Instagram by displaying images and video ads. This position will work as part of the marketing department and to the Marketing Director. Must be proficient in Ads Manager, and landing page creation. Responsibilities will include, but not limited to:
– Paid Search (Pay-per-click) Campaigns
– Landing Page Creation and Management
– Creating image and/ or video ads
– Analyze metrics from various platforms
– WordPress Management
– SEO Management
– Photoshop Editing
– Online Review Management
DUTIES AND RESPONSIBILITIES
– Bilingual (preferred but not required)
– Create paid advertisements through various platforms or applications
– Keep track of all engagements, cost per raw leads and cost per signed leads
-Create landing pages depending on campaign
-Come up with writing content for landing pages
-Update landing pages and ads based on the news and trends every 24 hours
-Update companies’ websites when applicable
-Track all SEO metrics
-Excellent written and verbal communication skills
-Ability to prioritize, organize, and manage workload while taking initiative to anticipate future tasks.
-Detail oriented demeanor and “can do” attitude
-Other Duties as assigned
SKILLS REQUIREMENTS
•Cutting Edge Ideas
•Highly organized with advanced multi-tasking and follow-up skills
•Ability to deal with all marketing trends and news situations
•Good command of the English language, both written and spoken
•Professional and effective written and oral communication skills
•Excellent listening skills
•Ability to prioritize projects effectively in order to satisfy the needs of the marketing department
•Ability to handle multiple assigned tasks within allotted timeframes
•Attention to detail and accuracy of work at all times
•Ability to understand and follow written and verbal instructions
•Must be adaptable, flexible, and willing to change, when appropriate
•Team player and proactive
•Professional appearance and demeanor
•Dependable and consistent, especially with attendance and punctuality
•Excellent judgment and decision-making skills
•Customer service oriented
•Exceptional personnel, training, and coaching skills
EDUCATIONAL REQUIREMENTS
•Experience required
If you’re ready to join a team who values your thoughts, skills and experience, in a fast-paced environment, then we invite you to apply!
Job Type: Full-time
Pay: $46,367.82 – $60,000.00 per year
Benefits:
Schedule:
Ability to commute/relocate:
Experience:
Work Location: One location
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