The Creative Marketing Specialist will be the primary content creator and campaign strategist for BIS, ing to the CEO. He/ she will be responsible for relaying information between upper management and department employees regarding budgets and daily procedures, developing marketing campaigns, and creating high-quality marketing materials for both print and web for Beaver Industrial Supply and related brands.
Job Description
Developing marketing strategies for new products
Organizing promotional events and coordinating day-of deliveries
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
Identifying potential new markets and creating a plan to enter the market
Brainstorming fresh advertising ideas with senior management
Develop and manage branded marketing collateral, promotional materials and signage using Adobe Suite: InDesign, Photoshop, Illustrator, After Effects & Premiere Pro
Develop relevant and engaging social media content
Ensure all social media efforts support digital marketing goals
Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
Write original copy and edit content for a range of marketing and communications materials
Effectively manage all projects in the project management software, Airtable
Experience:
Bachelor’s degree in Marketing, Advertising, or equivalent experience
Experience designing marketing materials within brand guidelines
Keen attention to detail while working with a sense of urgency
Knowledge of and experience in web/email design
Demonstrated experience with graphic design software, such as InDesign, Photoshop, and Illustrator. After Effects & Premiere Pro a plus
Experience with ECommerce and web design a plus
Experience with CPG (Consumer Product Goods) a plus
Agency experience a plus
SEO and PPC expertise
Use of social media platforms for marketing
Job Type: Full-time
Pay: $55,000.00 – $70,000.00 per year
Benefits:
Schedule:
Supplemental pay types:
Ability to commute/relocate:
Experience:
Work Location: In person
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