Be CLINICAL Hiring for Marketing Manager Full Time

Be CLINICAL, one of the busiest medical aesthetics / surgery /hormone optimization practices in the San Francisco Bay Area, is looking for a ‘marketing manager extraordinaire’. We are a team of talented, fun and driven individuals with a common goal of growing something amazing! We have started strong but are in need of someone whose sole focus will be on marketing and who will be dedicated to growing the marketing side of the company. We already have strong marketing assistance from outsourced agencies and contractors but are missing a creative and management lead who is brand driven and sales focused. Is it you?

We hope to find someone with an incredibly positive attitude and full of energy who is hungry for success, is driven to create new and exciting content and has a standard of excellence in all they do. Our aim is to grow an incredible brand. We want to help our patients to look great on the outside and feel great on the inside as they navigate their way through life. We want to create a profitable company that rewards it’s employees and gives back in ways that foster a sense of community both locally and worldwide.

The marketing manager is responsible for overseeing and coordinating the outside and inside sales / marketing employees, contractors and vendors. They will be responsible for creating and managing marketing campaigns that generate quality leads for the practice. In addition, the marketing manager will be responsible to create effective targeted internal marketing campaigns to engage existing patients and increase patient retention.

They will need to have a keen eye for current trends and actually be one step ahead so that Be CLINICAL leads the way in social media and branding. They will manage the online appearance and reputation of the company with a goal of increasing followers and having a 5 star reputation on sites such as yelp, google, realself etc.

DUTIES AND RESPONSIBILITIES:

• Create effective short-term and long-term marketing strategies to improve sales and company’s presence online and offline.
• Be the glue that wors across the whole company and oversees outside marketing contractors and internal sales team
• Work across the team from sales and marketing to clinical and management.
• Work to create social media strategies and content for Instagram, Facebook, Snapchat, Pinterest, Twitter, YouTube, Yelp, RealSelf, Google Business and LinkedIn
• Deliver monthly analytics s to ensure that all marketing campaigns are generating their targeted ROI.
• Develop content for the institute’s website.
• Serve as a point of contact for the company when interacting with outside media and digital marketing agencies
• Create an annual PR plan & coordinate with local and national media publication schedules
• Plan and manage office events
• Conduct outreach events with the institute’s partners at outside locations
• Serve as the point of contact with the institute’s vendors when it comes to marketing events and coordinating monthly specials.
• Create frequent and targeted email marketing campaigns
• Stay current with best practices, strategies, and industry standards for social media, SEO and online marketing overall.
• Update the institute’s marketing collateral including brochures, postcards, flyers, folders & print media ads
• Oversee the lead handling process, ensure that lead referral sources are being accurately entered in the practice’s software management system and make sure staff is appropriately interacting with leads and ensuring a positive customer service experience
• Oversee and improve the online reputation of the institute

REQUIREMENTS:

• Excellent organization & time management skills
• Ability to work under pressure and meet tight deadlines
• Excellent writing skills
• Fast learner: The candidate must learn about all the procedures performed at the institute and must be able to convey them to the public in simple layman’s terms.
• An upbeat and cheerful attitude and a passion for the aesthetic industry, new technologies and emerging trends
• Excellent social media skills with the ability to create a content strategy and delegate Content Creation. The candidate must have experience in managing a corporate social media account (not just their own personal account)
• Great customer relations & customer service skills
• Excellent analytical skills to be able to mine and analyze data, and generate appropriate marketing s
• Very good knowledge of Microsoft Excel and preferably Microsoft Access
• Big-picture & strategic thinker
• Familiar with the basics of SEO & Google Analytics
• Knowledge of Google Adwords
• Knowledge of Adobe Photo Shop, In Design or similar design software
• Basic Knowledge of HTML
• In house availability. Candidate will work 5 days a week out of our office in San Ramon, Ca.

QUALIFICATIONS:

• Bachelor’s degree in marketing, business administration, communications or equivalent. Masters degree is a big plus
• Minimum of 5 years’ experience as a Marketing Manager preferably in the cosmetic surgery/ medspa industry.
• A successful track record in elevating a brand(s)
• Must possess a portfolio of previous work
• Must be able to provide 2-3 professional references from direct supervisors or clients
• Must submit a cover letter. Candidates without a cover letter will not be considered

COMPENSATION & BENEFITS

• Competitive salary (commensurate with experience)
• Health insurance plan + vision+ dental
• 401 K
• Free or at-cost cosmetic services & products
• Fun but driven and professional work environment, free parking and friendly staff members

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• San Ramon, CA 94583: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Required)

Work Location: One location