Australia Post Hiring for Brand & Segment Development Manager Job at Melbourne Full Time

You might think you know us, but we’re transforming.

In this rapidly evolving commercial landscape, we’re changing too. In the Community & Consumer department, we’ve embraced the rise of digital and integrated the customer into everything we do – from the design of our strategies through to the execution of our day to day activities.

And we’re only getting started.

The Community & Consumer team has end to end accountability for identifying, anticipating and satisfying customer and community requirements – from market research, marketing planning to brand positioning and product placement. We’re also strategically oversee advertising, promotional activities and understanding and influencing community and public relationships.

What does the role involve?

The Brand & Segment Development Manager will play a critical role in supporting Australia Post’s enterprise strategy. This role will deliver the Brand strategy, brand architecture requirements and customer value propositions (CVPs) for Australia Post and support strategic programs across any segment (Small/ Medium Business, Enterprise & Government or Consumer). It will provide thought leadership and direction for business functions to deliver solutions and experiences that delight customers, drive commercial outcomes and support product, marketing and channel teams to build a compelling proposition.

The role will work with the Segment Development Senior Manager to define the brand strategy, segment CVP and develop and disseminate thought leadership to support our enterprise strategy.

What are the key responsibilities?

• Create branding strategies and brand architecture recommendations to deliver the channel experiences (online, sales force, call centres and retail outlets) across a large complex corporate environment.
• Provide strategic brand advice to internal and external parties to ensure strategies and marketing campaigns align to the enterprise brand strategy to help deliver consistent branded experiences amongst our employees, customers and stakeholder audiences.
• Define and build customer value propositions to support growth of our customer segments and support delivery of customer programs across any segment (Small/ Medium Business, Enterprise & Government or Consumer)
• Act as a Subject Matter Expert on complex projects that require the creation of brand strategy by drawing on the subject matter expertise within the CMO.
• Support collaborative process to design desirable, feasible and viable brand and category value propositions and experiences across all channels

What are we looking for?

• Previous experience in marketing, brand, product development, category management or business strategy
• Ability to influence senior leaders across the organisation in execution of a solid growth- oriented strategy
• Strong track record of successfully implementing significant change within large organisations
• Deep experience in managing high quality execution of brand, product or marketing change and transformation
• Strong analytical bias preferably with significant brand and customer insights experience
• Experience in driving customer-centric culture change
• Capability to drive an agile, customer-centric way of working within the team and across the business