Assistant Professor – Digital marketing Full Time

Key Responsibilities

1. Teaching & Instruction

• Design and deliver undergraduate and graduate courses in Digital Marketing, SEO/SEM, Social Media Management, Web Analytics, and Content Strategy.
• Incorporate emerging trends like AI in Marketing, Influencer Marketing, and OTT Advertising into the curriculum.
• Utilize diverse pedagogical methods, including case studies, live projects, and digital simulations.

2. Research & Scholarship

• Conduct original research in digital marketing or related domains.
• Publish findings in high-quality, peer-reviewed, or UGC-listed journals.
• Participate in academic conferences and seminars to stay at the forefront of the discipline.

3. Student Mentorship

• Advise students on academic progress and career pathways in the digital ecosystem.
• Supervise student internships, capstone projects, and research dissertations.

4. Institutional Service

• Contribute to curriculum development and program accreditation processes.
• Serve on departmental committees and assist in organizing university events or industry guest lectures.

Required Qualifications & Skills

• Academic: A Master’s degree with at least 55% marks in Management, Business Administration, or a relevant discipline.
• Eligibility: Must have cleared the NET/SLET/SET or hold a Ph.D. in a relevant field (as per UGC Regulations).
• Technical Proficiency: Hands-on experience with tools like Google Ads, Meta Business Suite, Google Analytics (GA4), and SEO platforms (Semrush/Ahrefs).
• Experience: While entry-level roles are available, 2–5 years of teaching or industry experience is often preferred.