AssetWatch, Inc Hiring for Account-Based Marketing Manager (Manufacturing Focus) at Westerville, OH, US Full Time

Job Description

Job Description

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day.

We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal To build the future of predictive maintenance.

As we enter the next phase of rapid growth, we are seeking people to help lead the journey.

We are seeking a highly motivated and skilled Account-Based Marketing Manager with a passion for creating and executing marketing strategies tailored to the unique needs of our manufacturing industry clients.

The ideal candidate will play a pivotal role in engaging key accounts, strengthening customer relationships, and driving revenue growth through targeted marketing campaigns.

Key Responsibilities :

• Account-Based Marketing Strategy : Develop and implement account-based marketing strategies that align with the company’s goals and objectives for the manufacturing sector.
• Client Segmentation : Collaborate with sales and product teams to identify high-value manufacturing industry accounts and create detailed account profiles.
• Personalization : Craft personalized marketing content and campaigns for key accounts, ensuring messaging resonates with their specific needs and pain points.
• Multi-Channel Campaigns : Plan, execute, and measure multi-channel marketing campaigns, incorporating digital, social, email, and offline tactics to reach target accounts effectively.
• Content Development : Collaborate with content creators to produce industry-specific content that positions our IoT solutions as essential tools for manufacturing clients.
• Data Analysis : Analyze data and metrics to assess campaign performance and adjust strategies accordingly to optimize results.
• Marketing Technology : Utilize marketing automation and CRM tools to track, manage, and nurture key accounts effectively.
• Collaboration : Work closely with the sales team to ensure alignment between marketing efforts and sales objectives, including lead generation and customer retention.
• Customer Advocacy : Identify and cultivate customer advocates and references to strengthen the company’s reputation in the manufacturing industry.
• Budget Management : Manage the account-based marketing budget, ensuring cost-effective allocation of resources.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred).
• 5+ years of marketing experience with a focus on account-based marketing, preferably in the manufacturing or IoT industry.
• Profound understanding of the manufacturing sector, its challenges, and trends.
• Proven experience in creating and executing successful account-based marketing campaigns.
• Strong analytical skills to measure and on campaign effectiveness.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation tools and CRM software.
• Results-driven mindset with a focus on meeting or exceeding targets.

What We Offer :

AssetWatch is a remote-first rapidly growing startup providing a game changing condition monitoring platform and mobile experience in the industrial manufacturing space.

• Competitive compensation package including share options.
• Flexible work schedule
• Full benefits and 401K
• Opportunity to make a real impact every day
• Opportunity to work with an exciting and growing team
• Unlimited PTO

We have a distributed team that works remotely across locations in the United States. We are open to candidates from most states but collaboration within core working hours is required.