Aquent Talent Hiring for Performance Marketing Manager Full Time

Salary: 90-95k

Overview

Overview:

The Performance Marketing Manager is a client facing role, who will work on some of the agency’s biggest CPG and Retail accounts. This role will oversee, create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to drive growth.

Your Responsibilities:

• Lead, build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause.
• Effectively communicate complicated analyses by developing easy-to-use ing or visualization dashboards.
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Develop testing strategies to inform campaign optimization.
• Deliver quantifiable improvements in creative effectiveness, and ROI across all channels.

Qualifications:

• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative.
• Bachelor’s degree in Marketing or equivalent work experience.

Skills

• Performance Marketing
• Digital Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing
• Display Advertising
• PPC
• Marketing Automation
• ing