apexanalytix Hiring for Digital Marketing Specialist at Greensboro, NC, United States Full Time

If you’re a data focused, analytical thinker, and project management driven individual who loves digital marketing, then this role was created for you.

ing to the Marketing Operations Manager, this opportunity will incorporate a mix of website, HubSpot and content management.

Additionally, you’ll gain firsthand experience ofl the latest demand generation practices, resulting in campaign creation and top of funnel velocity.

On a day-to-day basis, you’ll curate, review and post content to the website, ensuring that the latest SEO and conversion rate optimization tactics are followed.

From there, you’ll map that content to ROI driven campaigns and dashboards in HubSpot. Once a campaign is launched, you’ll monitor clicks, views, heatmaps and more to help influence top of funnel lead generation.

This role will also work with product marketing to create targeted outbound, nurture and upsell campaigns to existing customers and prospects.

This role is a healthy mix of marketing, operations, and entry level demand generation, with every component driven by measurable results.

Responsibilities

• Effectively manage WordPress site functionality, analytics, page creation, design and email creation
• Create and manage landing pages, microsites, forms, and other web-based marketing campaign assets
• Implement omni-channel campaigns and on their effectiveness
• Build email drip campaigns, nurture flows & automation rules in HubSpot
• Manage and maintain the company’s social media presence for specific campaigns, including developing engaging content calendars, scheduling posts, and analytic ing.
• Manage paid search and social advertising programs within LinkedIn and Google Ads
• Collaborate with internal stakeholders to strategize, build and implement initiative specific campaigns
• Develop consistent ing cadences for campaigns and quarterly results
• Leverage Salesforce dashboards and / or HubSpot s to visually communicate progress against department goals
• Work with Salesforce Admins to ensure data hygiene and validation within a MarTech ecosystem
• Present and enable the marketing team with data driven insights to enhance campaign strategy
• Maintain and out on all digital assets including special URLs, 404 errors, redirects, landing page locations and link-throughs
• Stay up to date on industry best practices, while proactively researching and building business cases for new tooling to better manage data and processes

Additional Skills :

• Ability to understand apexanalytix’s software, services, industries, target audiences, and solutions.
• Technically Knowledgeable able to understand data flows, gain access to data available and necessary for evaluating the efficiency and effectiveness of marketing activities.
• Analytical Extremely detail oriented, accurate and organized. Highly capable in quantitative and qualitative analysis of data to arrive at the central meaning and the impact to the business, and relevant to the GTM.

Experience

• 3-5 years experience in B2B SaaS marketing with a strong record of accomplishment of driving and scaling pipeline generation in fast-paced environment for B2B SaaS companies.
• BA or BS in Marketing, Technology, Business, or another related field
• Experience with modern B2B MarTech infrastructure such as : Salesforce, Hubspot, and account-based marketing platforms.
• Strong intellectual curiosity to develop and embrace new standard methodologies to build a continuous improvement culture.
13 days ago