Apéro Label Hiring for Social Media & Marketing Coordinator at Brisbane, Queensland, Australia Full Time

Apéro Label is a dynamic and growing fashion label that is actively seeking a Social Media & Marketing Coordinator to join our fun and creative team. 

Working out of our Albion office in Brisbane, this pivotal role will help manage our Email Marketing Program and Social Media Accounts, helping us create engaging eDMs and content to captivate our diverse audience. Your expertise will extend to the orchestration of community events, ensuring that our brand not only engages online but also fosters real connections offline. Collaborating closely with the Head of Marketing, you will play a key role in planning and executing strategic campaigns, as well as developing fun and engaging video content for our social media channels. 

Key Responsibilities: 

• Develop and help manage Apéro Labels Email Marketing Program, including writing and briefing eDMs, setting up automation as required; reviewing, updating, and managing contact distribution lists as well as segmenting distribution lists to nurture contacts.
• Work closely with the Head of Marketing to support the planning and execution of campaign and promotional activity.
• Writing engaging messaging that matches the Apéro Label tone of voice and engages consumers. 
• Assist with the planning, coordination and execution of community events.
• Help manage paid advertising channels including Meta Ads and Tik Toks Ads, under the guidance of the Marketing Manager.
• Work collaboratively to analyse web and social media metrics to make insight-led decisions with a focus on measuring our impact, driving traffic and increasing conversions. 
• Daily management of Apéro Label social media channels including Instagram, IG Stories, Facebook, Twitter, Linkedin & TikTok.
• Respond to and engage with questions, comments, messages, tags and hashtags on all platforms.
• Lead the creation and organisation of social media assets including briefing; creating and editing simple graphics and templates; and creating TikTok video content.
• Comfortable getting in front of the camera for TikTok and Reels-style content.
• Help Identify and onboard relevant influencers.

Qualifications 

• Bachelor’s degree in Marketing, Communications, Journalism or relevant degree or equivalent on-the-job experience.
• Excellent professional and creative written and speaking skills.
• 1+ year of experience operating social media channels for a business (ideal, but not required)
• Strong understanding of all social media platforms.
• Experience using basic editing software such as CapCut for Tik Tok and Reel content.
• Experience with design and video tools (like Adobe PhotoShop, Premiere Pro, and Canva)
• Strong analytical skills.
• An understanding of Google Analytics and UTM tracking is a bonus. 

Benefits: 

Joining Apéro Label comes with exciting perks:

• Generous employee discounts on clothing.
• Vibrant workplace culture.
• Work out of our beautiful office in Albion.
• Engage with a team passionate about what they do.

Join us at Apéro Label and become an integral part of our exciting journey to redefine maternity wear. If you are passionate about social media, marketing, and creating engaging content, we want to hear from you!

********PLEASE NOTE: Applicants must be based in Brisbane to be considered for the role*********