Ansay & Associates Hiring for Digital Marketing Specialist at Port Washington, WI, United States Full Time

Essential Functions :

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may consider necessary from time to time.

• Execute marketing campaigns to promote the company’s brand per the direction set by the Director of Brand Marketing.
• Execute inbound marketing programs to promote Ansay content for lead generation.
• Manage and execute targeted email campaigns while coordinating with the sales and service teams.
• Analyze website and campaign data and offer recommendations for future strategies.
• Execute and manage social media plans to build brand awareness and leverage the agency brand.
• Measure and performance of all digital marketing campaigns and establish and assess against goals (ROI and KPIs).
• Research and identify advertising trends to optimize spend and performance based on insights.
• Monitor paid advertising campaigns using Google AdWords and sponsored social posts.
• Source and negotiate price and placement of traditional radio spots.
• Offer monthly ing on radio spots (reach / frequency / impressions / CPM).
• Plan and create the creative for all marketing campaigns across web, social media, SEO / SEM, email and display advertising.
• Assist in planning and updating web pages and content library on Ansay.com.
• Collaborate with agencies and other partner vendors to manage supplemental work.
• Enforce brand marketing guidelines in trademarks, logos, and publications.
• Fulfill other duties as assigned and given by the Director of Brand Marketing.

Qualifications and Requirements :

• BA / BS degree from an accredited college or university and at least two to four years of proven experience in traditional and digital marketing.
• Experience developing, launching, and tracking email marketing campaigns and automated touchpoints (journeys).
• Experience in setting up and optimizing Google AdWords
• Experience developing, managing, and launching webinar events that will support online branded
• Focused on data, analytics, key performance metrics and insights to drive the brand message, media, and customer service optimization.
• Demonstrated experience and passion for social media, search engine marketing, online and interactive technology.
• Strong computer skills including working experience with CMS platforms, Microsoft Office, design programs (i.e., InDesign, Illustrator, Photoshop, Canva), email marketing platforms (i.

e., MailChimp, Agency Revolution, Rocket Referrals / Client Circle), project management programs (e.g., Teamwork, Asana, Trello), social media marketing management platforms (e.

g., Hootsuite), Google AdWords, GA4, and SEMrush.

• Exceptional writing and grammar skills are necessary.
• Solid organizational skills and detail oriented.
• Experience handling different file formats and strong folder management skills.
• Proficient user of all related social technology including photos, computer sites, phone, internet, etc.
• Knowledge of graphic design best practices and principles for both the print, online, collateral, internal correspondence.
• Proven track record of working effectively and independently under tight deadlines, managing several assignments simultaneously, and working with team members from different departments and at different levels within the organization.
30+ days ago