Ameriprise Financial Hiring for Digital Content Marketing Coordinator – Consumer Marketing at Minneapolis, MN Full Time

This is a unique entry-level opportunity within the Consumer Content team at Ameriprise Financial, working with colleagues across the firm t

This is a unique entry-level opportunity within the Consumer Content team at Ameriprise Financial, working with colleagues across the firm to deliver compelling omnichannel content experiences to clients and prospects.
As a Digital Content Marketing Coordinator, you will be responsible for ensuring content compliance across multiple channels and platforms including ameriprise.com, social media, native advertising and others. This includes managing content development, maintenance and updates, as needed. You will work within multiple content management systems as well as partner with the public sites agile team to maintain respective site standards, timelines and operational best practices. You will also optimize digital content, maintain content inventories and assist with ing and dashboards. This position has a broad reach across the firm, working with multiple business partners, so strong relationship and communication skills are needed.

This position s to the Director, Content Marketing.

Key Responsibilities:

• Serve as primary point of intake and resource for ongoing content updates and maintenance in firm-owned digital assets.
• Update ameriprise.com web content in content management systems.
• Track, analyze and on volume, frequency and trends in ongoing content requests. Contribute to team dashboard ing and ad hoc ing requests.
• Manage relationships with multiple business partners and provide guidance to on digital content requirements, trends and best practices.
• Work with subject matter experts across the company to make sure that content is representative of the company point of view.
• Maintain brand consistency across all channels and tactics.
• Help ensure compliance with industry regulations and company policies and procedures.
• Other responsibilities, as assigned.

Required Qualifications:

• Bachelor’s degree or equivalent
• Minimum of 1-3 years of marketing and communications experience.
• Excellent verbal and written communication skills.
• Detail oriented and self-motivated.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint), and project collaboration.
• Experience handling content in digital channels (websites, social media).

Preferred Qualifications:

• High degree of professionalism with ability to manage multiple projects in a fast-paced, deadline-driven environment as well as desire to support and be an integral part of a team known for its high standards and reputation for creating extraordinary content.
• Familiarity with content management and project collaboration systems. (e.g., Jira, Smartsheet, Bloom reach etc.).
• Bachelor’s degree in marketing, Business or a related field; or demonstrated experience in financial services industry or similarly regulated industry.
• Understanding of content success metrics and analysis.
• Familiarity with agile project management.
• Familiarity with wealth management and asset management, Ameriprise target audiences including affluent segments, and competitor activities.

About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration. Our team of 20,000 people in more than 20 countries advise, manage and protect the assets and income of more than 2 million individual, small business and institutional clients. We are a long-standing leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial Services, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Full time

Non-Exempt

Marketing/Product Management

MARKT Marketing