Alinta Energy Hiring for General Manager, Brand & Marketing at Greater Sydney Area Full Time

• Build the Alinta Energy brand experience as a source of competitive advantage and act as the brand champion across the entire organisation
• Shape our successful transition to a market-leading, direct to consumer (D2C), digital first Retail business
• Lead a team at the forefront of driving sustainable and profitable growth, stewarding major investments in Alinta Energy’s Customer Value Propositions

About Alinta Energy:

At Alinta Energy, we’re constantly striving to do better. Whether it’s lowering customers costs, providing world class local service or sustainable energy, our aim is to be better. And to keep getting better day after day. Better for our customers. Better for Australia. And better for our environment.

We’re a leading Australian utility with an owned and contracted generation portfolio of 3,000MW, over 1 million combined electricity and gas retail customers, and around 1,000 employees across Australia and New Zealand. Supplying energy in Australia for over 20 years, today we’re a vertically integrated energy company providing generation, retail and wholesale supply of gas and electricity across Australia. We support the development of renewable energy generation and offer local customer service through support hubs in Perth, Western Australia, and Morwell in Victoria.

Our Culture:

It’s an exciting time to become a part of our growing team at Alinta Energy. Our people are our greatest asset and we’re committed to a culture that’s focused on being better at providing great service externally and internally. An organisation where people truly matter. That’s better.

About the role:

We are looking for an experienced General Manager, Brand and Marketing to join our Retail Markets team. ing to the Executive Director, Retail Markets, this role is responsible for defining and driving our brand and marketing program to ensure its success. You will align with our Customer Strategy, to connect the marketing and brand initiatives more deeply with customer insights. You will foster customer-centric thinking and holistic proposition development

• Responsibilities include:
• End to end ownership and implementation of the Alinta Energy Brand and Retail Marketing strategy
• Design and lead marketing transformation programs to support the Retail strategy and wider Alinta Energy business
• Establish a strategic segment-led approach to Marketing and expedite value delivery
• Champion customer-thinking across Brand & Marketing
• Manage and implement agreed Brand, Marketing and Product performance KPIs

Skills and experience:

• Extensive experience in a similar senior marketing position where you have had direct responsibility for segment based and lifecycle marketing and brand management (prior experience re-launching a brand will be highly regarded)
• Experience developing strategic brand and marketing programs with measurable ROI, focusing on key customer opportunities spanning from awareness and conversion to retention and expanding share of wallet
• Exceptional communication and presentation skills, with the ability to influence and partner with senior leaders across the business
• Demonstrated experience managing and optimising marketing channels, including paid, owned and earned as well as brokering and managing agency partner relationships, taking a highly commercial approach
• Ability to manage and develop talent, and build high performing cultures and teams

This is a rare opportunity for a customer centric, senior marketing professional to lead the transformation of Brand experience, enterprise-wide, across all customer and employee touchpoints and contribute to the overall growth and success of the business.

There is flexibility for this role to be based in Sydney, Melbourne or Perth.

One of our key values at Alinta is ‘People Matter’, so even if you don’t possess all the mentioned skills and experience, we would still encourage you to apply!

Benefits:

• Hybrid working arrangements for most roles, combining office-based and work from home
• Staff energy discount offer (where products are available)
• Generous employee referral bonus
• Salary Packaging options
• Wellness programs including our Employee Assistance Program and free full access to the Headspace application
• Paid community volunteer leave
• Access to LinkedIn learning
• Discount program for a range of products and services
• 14 weeks of fully paid parental leave
• Company paid salary continuance insurance
• Ability to purchase additional leave
• Modern offices with free snacks, drinks, and coffee

Let’s spread the positive energy together…

Alinta Energy is a 2023 Circle Back Initiative employer – we commit to respond to every applicant.

Please note that if your application progresses you will be required to complete background/pre-employment checks. These checks may include but are not limited to – right to work/immigration checks, reference checks, criminal background checks, qualification checks and additional finance checks for finance related positions.

How to apply:

Click “APPLY” to submit your application. Closing Date: 17 October 2023