ALH Hotels Hiring for Campaign Lead at Melbourne, Victoria, Australia Full Time

At Australian Leisure & Hospitality (ALH), we believe in bringing people together and connecting locals to their local pubs, enabling great experiences and positive, memorable moments. We are the largest hospitality provider in Australia, owning and operating venues in over 350 communities across Australia and focused on empowering our teams to bring every pub’s story to life meaningfully for the locals.

As part of Endeavour Group, we are united behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 350+ hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH.

Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. Endeavour Group has separated from Woolworths during the calendar year 2021 and is well-positioned as an ASX Top 50 Company.

Join the team at an exciting time in their evolution!
About The Role

As the Campaign Lead, you will lead the development and coordination of brand and occasion led campaigns to create efficient and scalable campaigns. You’ll contribute to the development of the customer trade plan and brand strategy, ensuring the successful planning and execution of campaigns end to end working cross functionally with the broader marketing team, business stakeholders and agency partners.

You’ll Be Responsible For

• Leading and executing brand campaigns end to end autonomously, developing project timelines & budgets to deliver business outcomes.
• Owning the overarching campaign brief, including creative, and communications with all internal stakeholders (marketing, merchandise, operations) and agencies to ensure clarity of message and simplicity of execution.
• Collaborate with the Merchandise and Operations teams through trade planning to align initiatives and ensure successful delivery of campaigns, resolving misalignments and continually optimising our ways of working.
• Help to shift the marketing lens and business mindset to use the power of storytelling to drive commercial outcomes.
• Being innovative, thinking about new ways to leverage creativity and technology to execute campaigns.
• Lead post campaign reviews across all channels, ensuring each review has a strong executive summary on key learnings and performance and that new campaigns are using these insights.
• Actively champion our brands identity and ensure all brand touch points hero key messages that align to our purpose.
• Manage Marketing financials for campaigns, including management of budget, post performance reviews and effectiveness.

About You

“Telling every pubs unique story” is your driving force, you have a deep appreciation for every individual pub and you live and breath hospitality.

You’ll have proven ability to project manage marketing campaigns end-to-end, with the ability to implement strategy into action, delivering at scale. Experience in hospitality is highly desirable.

To Be Successful, You’ll Also Have

• Extensive experience within a dedicated marketing environment.
• Tertiary qualifications, preferably in Marketing or equivalent experience.
• Strong understanding of optimization techniques and using data to inform plans.
• Budget management experience.
• Experience leveraging customer insights to derive a plan.
• Excellent presentation and data storytelling skills.
• Proven capability and resilience across matrix organisations, with experience managing diverse stakeholders both internally and externally.
• Project management & agile mindset/experience are advantageous.

The Perks!

• Everyday Rewards plus card – access exclusive employee discounts across Woolworths, BigW and Endeavour Group brands (BWS, Dan Murphy’s etc) and discounts at our ALH venues.
• Our innovative ways of working include headspace mornings once a month (no meetings company-wide), opportunity to partner alongside bright minds and genuine investment in leading technologies.
• Career progression to help you realise your potential. As our business grows so do the opportunities for our people.
• Work with an industry-leading team and be a part of one of the most exciting retail transformations in Australia!

Grow with Endeavour Group
Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we’re all about creating a more sociable future – for our customers and for each other.

We’d love to hear from You
If you meet a number of the requirements, but not all, we encourage you to submit your application.

You can learn more about working with us on LinkedIn or via www.wowcareers.com.au/endeavour #EDG #EGL #NSWJOBSCONNECT