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Social Media & Digital Marketing / Social Media & Digital Marketing

Alexandria Technical & Community College Hiring for Director of Marketing & Communications at Alexandria, MN Full Time

Full Job Description

Position Details

Position Information

Classification Title
MnSCU Academic Supervisor 1

Working Title
Director of Marketing & Communications

Hire Types
Staff

Division
Alexandria Technical & Community College

Department
Marketing

Unit
Marketing

Location
1601 Jefferson Street, Alexandria MN 56308

FLSA
Exempt

Full/Part Time
Full Time

FTE
1.00

Employment Condition
Unlimited

Work Shift

Work Schedule/Hours/Days

Posting Details

Salary Minimum
27.30

Salary Maximum
39.54

Salary Type
Hourly

Bargaining Unit/Plan
216, MMA

Job Description
RESPONSIBILITIES
  • Serve as an integral part of the strategic and enrollment management planning process by providing leadership and direction for institutional marketing and branding, program-specific marketing, and internal and external communications.
  • Responsible for the development and execution of external marketing, website, social media, media production, media relations, production, and joint marketing with Foundation and internal communication strategies.
  • Provide communications leadership in the areas of public and media relations, crisis communications, oversees/proofs and approves content of website, social media, and other day-to-day communications.
  • Provide communication support, content development and writing to the President and Vice President, including, but not limited to, legislative relations, community presentations, and op-eds.
  • Collaborate with college leadership to develop the ATCC brand and work collaboratively with the college community to ensure brand integrity and to tell the story of the college within Minnesota State.
  • Provide supervision of marketing and communications department personnel.

Required Qualifications
  • Associate degree or above with an emphasis on marketing and/or communications.
  • Three (3) years’ experience leading strategic marketing and creative efforts.
  • Demonstrated organizational and management abilities to lead marketing and communications efforts in a complex and multi-faceted organization.
  • Demonstrated experience in marketing management, market research and planning, strategic marketing and advertising conceptual development, production processes, tactical implementation and delivery systems.
  • Demonstrated experience and skills in generating and implementing creative marketing ideas.
  • Demonstrated experience in content and story development and creative writing.
  • Experience in supervising and leading staff, and supporting a culture of diversity.
  • Excellent communication skills with ability to work well in a collaborative, decision-making environment while inspiring the development of high-quality marketing materials.
  • Specific technical knowledge in digital marketing and social media, eMarketing, print, and electronic media.
  • Ability to handle financial and procurement issues, including managing a marketing budget.
  • Experience in a variety of media planning and buying.

Preferred Qualifications
  • Bachelor’s degree or above in a related field.
  • Previous marketing experience in higher education.
  • Broad working knowledge of educational trends, liberal arts and technical program curriculum, as well as transfer and admissions procedures.
  • Experience in using Adobe creative suite.

Other Requirements
NOTICE: In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State’s vehicle use criteria and consent to a Motor Vehicle Records check.

About
Alexandria College is constantly seeking to become a more diverse community and to enhance its capacity to value and capitalize on the cultural richness that diversity brings. The College strongly encourages applications from persons with diverse backgrounds.

Benefits Info
Benefits include health, dental, life insurance and retirement plan.

Posting Detail Information

Posting Number
F080P

Number of Vacancies
1

Re-posting
No

Desired Start Date
05/01/2023

Position End Date (if temporary)

Open Date
03/15/2023

Close Date
04/03/2023

Open Until Filled
Yes

Accept Applications
Yes

Special Instructions Summary

Posting Contact
Ruth Dickey; (320) 762-4484; Email: employment@alextech.edu

Equal Employment Opportunity Statement
Alexandria Technical and Community College is committed to legal affirmative action, equal opportunity, access and diversity of its campus community. (http://alextech.edu/nondiscrimination)

Job Overview

  • ID: 325753
  • Date Posted:
  • Location:
  • Job Title: Alexandria Technical & Community College Hiring for Director of Marketing & Communications at Alexandria, MN