Aldi Hiring for Digital Audience Analyst Full Time

• Leverages understanding of ALDI and ALDI National Services to effectively communicate with global teams and external vendors.
• Works with partner teams such as local and global product owners to create and drive roadmap of Customer Data Platform such as Tealium.
• Recommends process improvements for area of responsibility.
• Uses audiences and segmentation to tactically target and find qualified customers across marketing channels to drive visits and increase sales.
• Defines and manages processes to continually maintain and improve audience data quality and technology usage.
• Takes responsibility for daily activation and grooming of audiences across acquisition and/or retention marketing channels.
• Develops a learning agenda to evangelize audience management best practices.
• Manages all phases of a project life cycle and drives projects to completion, including documenting, communicating, ing and informing leaders of issues, status and results.
• Prepares executive-level recommendations and requested s.
• Collaborates with team members and communicates relevant information to leadership.
• Upholds the security and confidentiality of documents and data within area of responsibility.
• Other duties as assigned.

• Drives for Success: Seizes opportunities and proactively takes concrete actions to complete tasks. Goes the “extra mile” and persistently overcomes obstacles to improve outputs.
• Focuses on the Customer: Seeks to understand underlying customer needs to create value. Drives the team to maintain focus on customers.
• Focuses on Quality: Takes an efficient, analytical approach to solve problems or produce outputs in an accurate and timely manner. Ensures quality and accuracy of results.
• Manages and Supports Projects: Effectively plans, executes and supports project needs to support management and the larger ALDI business.
• Organizes and Executes with Accuracy: Leverages a systematic, efficient and organized approach while ensuring quality and accuracy of results.

• Gives attention to detail and follows instruction.
• Excellent verbal and written communication skills.
• Effective time management; maximizes productivity.
• Prepares written materials to meet purpose and audience.
• Develops and maintains positive relationships with internal and external parties.
• Ability to stay organized and multi-task in a professional and efficient manner.
• Ability to analyze and present complex data.
• Audience-centric with expertise in segmentation techniques.
• Works cooperatively and collaboratively within a group.

• Bachelor’s Degree in Marketing or a related field required.
• A minimum of 4 years of progressive experience in Marketing Analytics, Audience Management, Acquisitions Marking and/ or Retention Marketing required.
• Familiarity with digital audience targeting capabilities, digital advertising ecosystem and CRM onboarding partners (Neustar, LiveRamp, etc.) required.
• Proficiency in audience related technologies including CDP, match partners, ad servers/DSPs/exchanges required.
• Experience working in an agile, project-based environment preferred.
• Experience with Tealium and Salesforce and/or similar CDP/CRM software preferred.
• Hands-on-keyboard experience in a media buying platform (DSP) such as DV360/Trade Desk/Adobe AdCloud or email service provider (ESP) such as Oracle Responsys/Adobe Campaign preferred.
• Or, a combination of education and experience providing equivalent knowledge.

• Work is performed in an office environment where a computer, telephone and other office equipment are used as needed to perform duties.
• Regularly required to sit, reach, grasp, stand and move from one area to another.
• Constantly and repeatedly use keyboard/mouse.
• Occasionally required to push, pull, bend, lift and move up to 25 lbs.

• No travel required.

ALDI offers competitive wages and benefits, including:

• 401(k) Plan
• Company 401(k) Matching Contributions
• Employee Assistance Program (EAP)
• PerkSpot National Employee Discount Program

In addition, eligible employees are offered:

• Medical, Prescription, Dental & Vision Insurance
• Generous Vacation Time & 7 Paid Holidays
• Up to 6 Weeks Paid Parental Leave at 100% of pay
• Up to 2 Weeks Paid Caregiver Leave at 100% of pay
• Short and Long-Term Disability Insurance
• Life, Dependent Life and AD&D Insurance
• Voluntary Term Life Insurance

Click here to learn more about the benefits ALDI has to offer

ALDI is committed to equal opportunity for all employees and applicants. As a proud Equal Opportunity Employer (EOE), we do not discriminate based on race, color, national origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation, gender, gender identity, gender expression, age, marital status, mental or physical disability, medical condition, genetic information, military or veteran status, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other protected characteristic. Employment may be contingent upon ALDI’s receipt of an acceptable and job-related drug test, motor vehicle , and/or reference check, as applicable and permissible by law.