Agriplex Genomics Hiring for Marketing Manager Full Time

AgriPlex Genomics was formed in 2014 with the goal of creating a platform for targeted sequencing and genotyping in large populations. We specialize in focused, simultaneous analysis in any number of DNA samples in support of animal and plant breeders. Our proprietary technology allows us to partner with breeders and researchers to identify desirable traits, leading to healthier and more productive crops and livestock. We are partners with the world of agriculture! We are currently seeking a Marketing Manager to help our fast-growth trajectory and to assist in this important work.

Responsibilities:

• Develop and drive an effective marketing strategy, strengthening AgriPlex’s brand leadership within plant and animal genomics markets worldwide.
• Determine target market segments and the value proposition and positioning in chosen segments.
• Strengthen data and information management (market, customers, and competitor intelligence), providing continuous and timely analysis of industry and customer trends, and competitive activities to facilitate effective decision making.
• Provide strategic direction for new product development through active participation in the product innovation process (PIP).
• Use market knowledge to identify new product needs and to present these requirements to sales and R&D to stimulate and initiate new product development activities.
• Work closely with the commercial team, enabling them to meet their objectives by providing them with appropriate tools, collateral, market data, and lead generation.
• Develop and manage the annual marketing budget.
• Motivate and develop staff within the Marketing Department through regular career development, interaction, and involvement.
• Responsible for Product Managers who will oversee the product life cycle and support the commercialization of products.
• Manage the marketing team to have a successful implementation of the marketing strategy and have the responsibility to define and achieve marketing objectives.
• Manage the marketing team to successfully prepare and execute digital advertising strategies, media campaigns, social media activity, trade shows, customer events and exhibitions.
• Communicate and collaborate closely with worldwide marketing counterparts.
• Regular presentation of key marketing activities to the Leadership Team with recommendations for new marketing initiatives.

Qualifications:

• Bachelor’s degree – preferably in marketing, communications, PR or a related field—is required
• At least five years of continually expanding marketing and communications experience, with an emphasis on strategy, digital and social media, is preferred.
• Proven business acumen and experience delivering new product ideas and driving new strategic business ideas.
• Strategic mindset for both marketing function as well as overall business unit direction
• People management experienc reqeuired
• Demonstrated ability to develop and execute effective marketing plans and materials based on promoting and expanding AgriPlex’s brand
• Strong written and oral communication skills
• Excellent interpersonal and organizational abilities and commitment to customer service
• Strong attention to detail
• Capable of providing leadership, setting priorities, delegating responsibilities, and meeting deadlines.
• Excellent interpersonal skills to be able to work effectively in a diverse team and matrix organization.
• Professional track record of successfully taking products to market.
• Demonstrated abilities to do primary research and reduce large data sets to important strategic actions.
• The ability to create and execute strategic marketing collateral
• Excellent presentation skills suitable for customers, leadership, and Board presentations.
• Travel: domestic 5-10%

Job Type: Full-time

Pay: $34.00 – $51.08 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Rochester, NY: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Work Location: One location