Agility PR Solutions Hiring for Product Marketing Manager at Ottawa, ON Full Time

Language: English

Location: Ottawa (Currently working remotely)

Background

Agility PR Solutions provides powerful yet intuitive media outreach, monitoring, and measurement solutions for today’s PR professionals and communicators. Since 2003, global clients have trusted our platform and services to help them discover journalists and influencers relevant to their business, connect with these contacts through impactful emails and press releases, monitor media coverage, and report on the results of their public relations efforts. Our innovative technology backed by deep expertise helps organizations achieve the business outcomes they need to flourish.

Agility has a rapid growth plan in place for 2021 and is recognized by software review site G2 Crowd as a top-tier PR services provider. Reviews on Glassdoor.com speak to the excellent experience candidates and employees have with Agility, and we take pride in the positive feedback that reflects our corporate culture.

Agility has staff around the globe including the United States, United Kingdom, Philippines, and Headquarters in the beautiful Canadian capital city of Ottawa.

Major Purpose

Reporting into the Director of Product Management, the Product Marketing Manager, is responsible for making your products “fly-off the shelf”. This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in Sales and Marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our Marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

In addition to the Marketing team, you will regularly collaborate with Product Managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Key Responsibilities

Market intelligence – be the expert on our buyers, who are they, how they buy and their key buying criteria.

Understand the competitive landscape – be an expert on our competition and how they are positioned.

Collaborate with Product Management and Marketing to develop product positioning and messaging that resonate with our target buyer personas.

Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

Develop a marketing plan for the products you support in conjunction with our Marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.

Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Establishing and maintaining a Customer Advisory Board to gather feedback from some of our top customers.

5+ years of Product Marketing experience with B2B software applications.

Proficient in productivity applications such as Microsoft Office, Microsoft Project or Basecamp.

Comfortable using collaboration and CRM tools such as Slack and Salesforce.

Familiar with marketing automation tools such as Hubspot, Marketo, Pardot, Adobe Analytics, and Google Analytics.

Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.

Exceptional ROI-tracking skills, able to prove what is –or isn’t—working

Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

Experience within PR Software and Newswire industry preferred.

Bachelor’s degree in business or marketing or a combination of equivalent experience and education.

Pragmatic Institute certification preferred.

Application Deadline: Tuesday, August 24th 2021

Agility PR Solutions welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.