AFFCU Hiring for Digital Marketing Specialist at San Antonio, Texas, United States, 78245 Full Time

JOIN AFFCU in 2024!!

We take care of our people : Joining AFFCU is the career move to make in 2024! AFFCU offers FREE Health and Dental Coverage for you as an employee, as well as a GENEROUS Paid Time Off (PTO) bank for rest and relaxation away from work! We also offer all paid days off for Federal holidays!

Role :

Our Digital Marketing Specialist is responsible for managing various aspects of our digital marketing efforts, with a strong focus on creating engaging social media content, overseeing website changes, and handling community management.

What you will be doing :

• Develops, executes, and manages comprehensive social media strategies across platforms.
• Creates compelling and shareable content tailored to each platform’s audience to include Instagram, X (formerly Twitter), LinkedIn, Facebook and other social media platforms.
• Monitors social media comments, resolves general issues, and s escalated issues to supervisor.
• Develops and maintains the website content (products, categories, news, etc.).
• Ensures website content is up-to-date, accurate, and aligned with marketing objectives.
• Optimizes website for user experience and SEO.
• Manages the website execution of online promotions and day-to-day production to include coordinating the implementation and tracking of all online advertising channels.
• Updates banners and product images. Collects, analyzes, and s on website traffic and products / services market trends.

Tracks and s on Onboarding / Re-boarding programs.

• Produces high-quality and engaging content for social media, including text, image, and video content.
• Collaborates with graphic designer to create visually appealing assets.
• Maintains a content calendar and schedules posts to maximize reach and engagement. Creates e-mail marketing campaigns and communications to include coordinating e-mail lists across individual campaigns, triggered campaigns, opt in subscriptions, and opt outs to ensure quality, consistency, and brand positioning.
• Fosters and engages with online communities to build brand loyalty and advocacy.
• Responds to comments, messages, and inquiries across social media platforms.
• Identifies and collaborate with influencers and brand advocates.
• Monitors and analyzes key performance indicators (KPIs) for social media, website and email campaign metrics.
• Generates regular s on the performance of digital marketing efforts.
• Uses data insights to optimize strategies and improve overall effectiveness.
• Responsible for marketing automation program. Researches and stays up to date on marketing automation trends and best practices.
• Serves as the subject matter expert in Prisma marketing hub and maximizes its potential by connecting it to marketing technology and financial technology platforms.
• Performs all other duties as required.

What you’ll bring along :

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 1-3 years of similar experience.
• Social Media Content Creation and Website CMS experience preferred.
• Knowledge of HTML, CSS, Adobe Creative Cloud, and Java Script.
• Knowledge in SEO and SEM and how to implement and execute.
• Strong understanding of how blogs, social media, and Web marketing fit into a broader marketing mix.
• Highly creative, pro-active, easy to adapt to a fast-changing dynamic market change, and excellent analytical abilities.
• Deep knowledge of Marketing Automation. HubSpot, Salesforce Marketing Cloud, Marketo, etc.) including journeys, personalization, data segmentation, retargeting, and testing.
• Experience with project management systems (Asana preferred)
• Superior written, verbal communication, and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.
• Team player, eager to collaborate with co-workers.

We are Committed to Equal Opportunity.

AFFCU believes in equal opportunity for all and is committed to ensuring all individuals have an opportunity to apply for the positions that they are interested in and qualify for without regard to race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

Our equal employment opportunity policy statement , pay transparency nondiscrimination agreement , and the Know Your Rights : Workplace Discrimination is Illegal Poster reaffirm this commitment.

AFFCU is also committed to providing reasonable accommodations to qualified individuals with a disability so that an individual can perform job-related duties.

If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact our Human Resources team at [email protected] .

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