ADP Hiring for Marketing Data Segmentation Manager – Accountant Channel Full Time

Manager, Marketing Data Segmentation & Analytics – SBS Accountant Channel

The Manager of Marketing Data Segmentation & Analytics will play a critical role in developing a marketing segmentation strategy for the Accountant Channel. This position requires critical thinking and deep analysis of multiple data sources. Ultimately, the Manager of Marketing Data Segmentation will help generate awareness and demand for Sales by providing more relevant messaging based on data insights derived from each target segment. This individual is also responsible for the development of insightful s, dashboards, providing valuable insights, and actionable recommendations on how to improve and/or grow digital marketing initiatives.

Responsibilities

• Help develop and implement the overall marketing data segmentation strategy to drive awareness and leads amongst specific customer segments and buyer personas.
• Lead the mining, analysis, and interpretation of data using statistical techniques to develop actionable insights for complex business challenges.
• Identify all relevant target audience segments; develop criteria and methodology for each segment.
• Analyze and review segment performance and identify new segment opportunities.
• Develop marketing metrics for ROI; improve and maintain existing dashboards and shared data sets.
• Establish multi-tiered marketing campaigns based on customer profiles/personas and trigger events.
• Develop targeted messaging for an “always on” marketing nurture approach; Ensure messaging is cohesive and consistent across the buyer/client’s lifecycle.
• Partner effectively with a variety of business stakeholders including marketing, sales, operations and product.

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Qualifications

• 5-8 years related B2B Marketing experience

• Strong analytical ability and experience
• Ability to work with complex data from a variety of sources
• Digital and data marketing experience
• Hands-on results driver
• Team player

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