ACT Theatre Hiring for Director of Marketing Full Time

Salary: $100,000 annually

Status: Full-Time, Exempt

About ACT

ACT is where artistic ambition and civic engagement unite. We envision a world where the power of theatre expands our collective understanding of community and our own humanity. Over the last 57 years, ACT has supported these voices as they sharpen and grow and has honed its mission around nurturing the theatre makers of the next generation.

As the voice of the Pacific Northwest, our commitment to New Works by local playwrights brings Seattle’s voice beyond our stages, and into the national conversation. ACT is dedicated to producing bold, relevant, works on contemporary themes that spark an authentic curiosity about the human condition to deliver groundbreaking work.

ACT strives to be a meaningful place to work. We take pride in our accomplishments and recognize our work is dependent upon our highly skilled colleagues and dynamic work teams. We want our art to be joyful and our work to have a spirit of adventure. It is our belief that thoughtful guardrails bolster an environment where we can all be brave and buoyant together. We work hard at building strong and productive relationships and use respectful communication and feedback to maintain them at the highest level. Taking great care to ensure and promote the safety and the wellbeing of our employees, our community, and the environment, we strive to always bring your best self, and to honor the best in others.

About the Role

Do you have a passion for the arts? Are you a compelling, persuasive leader with the ability to move a team to achieve their best by inspiring and motivating people with creativity and energy? ACT’s enterprising and results-driven Marketing team is looking for new leadership!

The Director of Marketing & Sales (DMS) is a key member of the senior leadership team and provides strategic guidance in all aspects of marketing, public relations, communications, sales programs, audience development and retention, brand management, and earned ticket sales. They execute strategies to meet the organization’s goals and ensure long-term success. This forward-thinking individual will oversee efforts to build a strong and recognizable brand to create a compelling narrative for the overall brand and each individual season. In partnership with the Managing Director and Artistic Director, the DMS is charged with building brand and mission awareness for ACT to elevate the brand within the consciousness of Seattle.

With multiple major milestones on the horizon, the Director of Marketing and Sales will be integral to planning for the celebration of these major milestone events, as well as lead organizational efforts to re-brand, and rebuild ACT’s website. It is the responsibility of the DMS to help launch ACT into the next 60 years with vigor, innovation, and ambition.

The Director of Marketing & Sales leads ACT’s efforts to refine, expand, and innovate marketing and sales practices, and to develop strategic plans for the marketing teams. They work to grow new audiences, while retaining and deepening relationships with current audiences, through innovative audience development and retention initiatives. The DMS drives earned revenue through ticket sales and devises strategies to maximize public participation in ACT’s activities, ensuring that the team sets and achieves ambitious objectives.

The DMS manages the marketing and sales strategy including planning, implementation, and promotion of multiple subscription campaigns, single tickets promotions, print and letter packages, telemarketing, and advertising. They ensure that all advertising campaigns, external messaging, and collateral materials fully represent the mission, vision, and values of the organization. The DMS strives to create accessible pathways to audiences that have been historically underrepresented at ACT and develop an audience as diverse as the programming in all marketing materials, social media platforms, and press strategies.

They will maintain a deep understanding of current technologies in marketing and ticketing, as well as the skills to analyze and use data to guide the work of their teams. They are innovative in their engagement efforts by championing the use of digital and new media to foster a culture of experimentation and fast learning, testing a variety of channels, messages, and touchpoints in the customer journey.

This role directly supervises four full-time staff (Digital Media Manager, Design and Communications Manager, Sales and Marketing Analyst, Patron Services Manager) and branding-, graphics-, and PR-contractors. The DMS oversees the Patron Services and Box Office teams, who support the unmatched customer service that ACT is known for. They build a connection with staff that supports project success and the overall success of this ambitious organization.

As one of the primary external voices of ACT, they must execute that voice with care, creativity, authenticity, and good judgement. This role actively participates as a key member of ACT’s staff in helping achieve all goals related to Equity, Diversity, Inclusion, Accessibility, and Belonging.

Benefits include health insurance, generous paid time off and holidays, 403b plan, access to $5 downtown parking, and free tickets to ACT productions.

About You

Qualified applicants will have senior-level marketing, sales, and communications experience. A proven record of achieving earned revenue results and interpreting statistical data that advances decision making is required. Marketing skills in patron acquisition, loyalty and retention, strategic branding, market research, direct marketing, and digital marketing, including web and social media, are critical to success in the role. Strong written communication and public presentation skills and a passion for the arts are essential. This role requires the ability to effectively manage a team, work in a fast-paced environment, meet multiple deadlines, organize time and priorities, the flexibility to welcome and embrace change, and the ability to balance the challenges inherent in an active and lively theatre environment.

The ideal candidate will be a resourceful, results-oriented leader with the ability to think strategically, generate new ideas and set priorities. They will also be a skilled manager, gifted collaborator, and an effective delegator who can build on group dynamics and set high expectations with the marketing team. They will be a compelling, persuasive leader with the ability to move a team forward—direct s, executive leadership, and peers—by inspiring and motivating people with creativity and energy.

Qualifications Also Include:

· A comprehensive understanding of marketing theory and practice with preference given to those with performing arts experience

· Ability to grow an audience with in a well-established mature and highly competitive marketplace

· Excellent verbal, written, and listening communication skills – characterized by the ability to listen, to speak, and to write well – with a strong commitment to audience centric communication

· A high degree of professionalism and integrity

· Solid understanding of budgeting and forecasting as well as experience in guiding the entire marketing process from the ground up

· A knowledge of theatre in Seattle and experience with Tessitura a plus

· Core Competencies Include: Collaboration; Creativity and Innovation; Project Management, Planning, and Organizing; Communicating andInfluencing; Quality and Customer Focus; Maximizing Resources

Equity and Inclusion

ACT is an equity opportunity employer and does not discriminate against employees or job applicants on the basis of race, color, religion, creed, sex, age, national origin, military and/or veteran status, disability, sexual orientation, gender identity or expression, neurodiversity, education, socio-economic status, cultural affiliation, language, marital or family status, genetic information, political ideology, actual or perceived status as a victim of domestic violence, sexual assault, or stalking or any other status or condition protected by the applicable federal, state, or local laws or other characteristics prohibited by law.

ACT strives to be an anti-racist, fully accessible, multicultural theatre that is truly welcoming to all. Employees will:

• Demonstrate the initiative to learn and enhance skills that promote anti-racism, cultural competency, and an understanding of oppression and its impact
• Participate in intentional learning efforts, including events relating to understanding institutional racism, and building cultural competency and exhibit a commitment to Equity, Diversity, Inclusion, Accessibility, and Belonging

Physical Skills/Work Environment

While performing the duties of this job, the employee is regularly required to operate a computer and telephone. Strong written command of the English language with the ability to be understood, and the ability to work in an open office environment. Must be comfortable with cold calls and other forms of direct, initiated conversation.

Work environment includes a variety of environments typical in a theatrical environment, administrative office spaces, and public spaces.

Job Type: Full-time

Pay: $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Seattle, WA 98101