Accenture Australia Hiring for Social Media Lead at Sydney, New South Wales, Australia Full Time

We are… Accenture’s social media team: One team of social media experts, with specialists located around the world part of our global brand team. We have a social-first mindset and bring best-in-class expertise to Accenture’s social media activity by leading with creativity, innovation and social-by-design experiences. We’re a fully integrated partner across all aspects of social media—whether strategising, listening, engaging, creating, publishing, analysing or activating our people. And we do all this while having fun—collaborating, connecting and pushing ourselves creatively across every area of the social space.

You are… social expert with experience across social media’s various components, from strategy to content to listening. You have a strong understanding of both Australia and New Zealand’s (ANZ) market social landscape—especially the B2B space— and are someone who “walks the walk” when it comes to using social media, understanding the differences between LinkedIn vs Facebook vs Instagram and how to use each platform most effectively. You approach social with a strategic, not just tactical, mindset—but also know that a great strategy needs excellent execution to succeed. You have a knack for content, from crafting copy to recognising good design, and understand that community management means listening, engaging, analysing and optimising—not just publishing. You’re creative, self-motivated and excited to help push our social efforts to the forefront of the industry.

The role… is focused on building a best-in-class social presence for Accenture ANZ that can engage clients, recruits and employees. While geography-focused, you’ll into one global team of social experts representing different parts of the company—as well as teams such as Advertising, Digital and Data & Analytics—to partner on initiatives, share content and learnings, and facilitate other collaborative efforts that drive us all forward. You will collaborate with ANZ’s local marketing team, as well as the wider APAC marketing team, having a finger on the pulse of local trending topics while being the “expert in the room” on the most effective way to use social to support the ANZ priority agenda. Set the strategic and operational approach for day-to-day social channel management, content creation, listening/engagement and events activation.

The work… is rarely the same day to day, but centers on the need to:

Proactively work with a range of stakeholders, engaging in dialogue to reach the best outcome for the firm

Develop and maintain best-in-class social presence for Accenture ANZ initiatives and priorities

Oversee relevant ANZ’s social channels and their content outputs on a day-to-day basis, including listening, engagement and publishing, and partner with other channel owners to incorporate local efforts across the larger landscape

Work in real-time with global advertising/social leads on adapting and translating global social media campaigns to the ANZ market in the most compelling and effective way

Spearhead social components of all Accenture ANZ marketing campaigns and event activations, including social strategy, content, social-by-design experiences and execution

Drive strategy and support to help evolve and enhance ANZ’s leadership and employee activation on social, helping to train and upskill others in how to effectively use social media

Actively integrate with social colleagues and extended teammates across all areas of Accenture Marketing & Communications (M+C), collaborating on initiatives and sharing learnings, insights and ideas

Here’s what you need:

At least 3+ years of marketing & communications experience, with a substantial part spent focused on social media

Strong understanding of both social strategy and execution for campaigns, events and real-time activations

Experience overseeing content creation and the understanding of what makes effective content—and what doesn’t

Strong community management know-how, including listening, engagement and turning data into actionable insights

Knowledge of Sprinklr platform desirable

A Bachelor’s degree

Job Qualifications

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Find out more about us at accenture.com

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