ABC Home Medical Supply, Inc Hiring for Marketing Specialist at New Brighton, MN Full Time

The Marketing Coordinator position is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding, sales and tradeshow efforts, product launches, and customer retention campaigns. This role will also own the social media accounts and community engagement strategy for ABC. Furthermore, this position requires the ability to make decisions based on best practices and research. The candidate must be self-motivated and enjoy working autonomously on tasks, while also working through projects with the team. This job requires an ability to work with ambiguity and transition through different tasks as business priorities change. Furthermore, this role requires flexibility and a willingness to jump in and do all types of marketing jobs, both ‘big’ and ‘small’. Teamwork, collaboration, and patience are paramount.

Responsibilities

• Create – or work with the ABC’s designer or Design Agency – new marketing collateral and refresh/update existing marketing collateral for ABC Medical and the Navigator Program
• Support ABC Medical’s Sales efforts by collaborating with Regional Sales Directors to devise clinician educational campaigns, including content and collateral creation
• Oversee ABC Medical’s Quarterly Customer Newsletter, including: content ideation/creation/design/ distribution; creation of and management of quarterly dashboard tracking KPIs/metrics; ensuring each newsletter meets the contractual obligations of partner organizations
• Oversee promotional material ordering, procurement, and management for event/conference/tradeshow promotional items.
• Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing of event material, and establishing contact acquisition efforts
• Manage ABC Medical’s Social Media efforts, including: creation and oversight of Editorial Calendar; content strategy and creation; social media posts; dashboard creation & measurement of KPI effectiveness, and other metrics. (Collaboration with Digital Marketing Specialist required. Actual social media posts might be generated by outside agency.)
• Maintain brand alignment and consistency in all print and social media marketing initiatives and communications
• Oversee Corporate Partnerships to meet existing contractual agreements and leverage Partner opportunities. In addition, overseeing contracts; ongoing and regular planning with Partner organizations; consistent and systematic review of contractual agreement, such as reviewing Partner social media posts, webinars; ABC Medical lead webinars (NWBA)
• Stay current with the marketing landscape; research and communicate best practices, industry trends
• Oversee ABC’s Annual Scholarship Program, which consists of marketing the program both internally/externally using ABC’s marketing channels, as well as working with Partner organizations and existing constituent contracts; launching and processing applications, including communications with applicants); contracts with Scholarship recipients; oversee awards distribution
• Manage Customer Connection, ABC Medical’s internal employee acknowledgement posting page (2 posts a month)
• Assist the Digital Marketing Specialist with managing and optimizing HubSpot marketing automations and lead nurturing processes through email, content, and social channels
• Assist warehouse with reordering of marketing collateral, as needed
• Collaborate with ABC’s Digital Marketing Specialist on customer retention campaigns via USPS
• Basic website updates and modifications through HubSpot CMS
• Proactively promote projects and escalate issues
• Pro-active communication regarding project status and updates
• Provide support to other areas of marketing as needed