Director of Marketing Full Time

Role Title: Director of Marketing

Engagement Type: Contract or full-time

Reporting To: CEO

Location Remote: Canada

Compensation: Competitive base plus token allocation; commensurate with

experience

Start Date: Immediate

The Company

ClubCoin creates funded crypto wallets at scale. Built for the 93% who don’t own crypto.

ClubCoin is a consumer-first crypto platform designed to bring a much broader audience into digital

asset ownership in a simple, engaging way.

While it uses a prize-led model as the initial hook, the real goal is to turn users into long-term

participants in the tokenised economy through a seamless, wallet-based experience.

The vision is to make crypto and tokenised assets feel accessible and intuitive, moving people from

curiosity to actual ownership. And to build a deeper, ongoing relationship from there.

Our founding team brings 21+ years in regulated global gaming (including ClubWPT and Bally’s), $500M+

in arranged financing, stablecoin minting, and the infrastructure behind the world’s first DeFi-based ETP.

The Opportunity

ClubCoin is hiring a marketing director to own go-to-market end-to-end and build the playbook that

scales the business. This is a ground-floor role with significant upside in a well-funded, well-connected

founding team. The beta launch is aimed for this summer to take advantage of a global sporting event, a

short-term accelerant for the broader GTM motion.

What You Will Do

Continued Beta Execution (Immediate Priority)

• Own the beta sprint end-to-end: campaign planning, channel strategy, creative direction, and

performance tracking.

• Build distribution partnerships with sports fan communities, collectors, and adjacent interest

groups to reach non-crypto audiences (the 93% without wallets).

• Navigate paid media constraints. Sweepstakes products face classification challenges on Meta and

Google; you will identify compliant pathways, including charity partnerships and specialist

agencies with lottery and sweepstakes experience.

• Build the beta economics model with the CFO: prize cost, required members, CAC, viral coefficient

(k-factor), and acquisition channel splits.

• Coordinate social content capture from prize winners (travel, event footage, testimonials) as part

of the campaign.

• Manage external agencies and specialist contractors across PPC, creative, and compliance.

Ongoing Marketing Leadership

• Build and own the marketing function from scratch: hiring plan, tool stack, reporting cadence, and

budget.

• Develop the D2C acquisition playbook for the US market (Phase 1), with Canada as a parallel

market.

• Leverage the founding team’s network (public-company PR channels, radio distribution in Canada,

crypto and fintech contacts) as force multipliers for organic reach.

• Work with the CEO on PR strategy, including press releases through a partnership with a publicly

listed company, for cost-effective global distribution.

• Build referral and viral mechanics into the product alongside product and engineering.

• Set brand guidelines, tone of voice, and content strategy: confident, accessible, fintech-meetscrypto.

No moonboy culture, no get-rich-quick framing.

Who You Are

Must-Haves

• You came up through the marketing supply chain: copywriting, traffic management, coordination,

then PM or director-level roles. Half hands-dirty execution, half strategic.

• Proven track record in user acquisition for consumer products, ideally in gaming, fintech, lottery

and sweepstakes, or crypto.

• Experience running paid media across Meta, Google, and programmatic, including navigating

compliance and classification challenges.

• Comfort with community-driven distribution: identifying, infiltrating, and activating niche

audiences (fan groups, collectors, interest communities) as acquisition channels.

• Strong coordinator: you manage agencies, contractors, and cross-functional stakeholders without

a team of 30 underneath you.

• Data-literate: you work in CAC, LTV, ROAS, k-factor, and conversion funnels, and can build a

marketing economics model in a spreadsheet.

Nice-to-Haves

• Experience marketing regulated products (sweepstakes, lottery, or gaming) and the compliance

constraints that come with them.

• Crypto or Web3 marketing experience, particularly reaching non-crypto-native audiences.

• Relationships with sports communities, content creators, or influencers in the US and Canada.

• Experience with charity-linked promotional campaigns.

• Familiarity with viral and referral mechanics and product-led growth.

• International marketing experience (Canada, UK, India, or Southeast Asia are all on the roadmap).

What This Role Is Not

This is not a pure strategy role. The founding team has strong strategic instincts and a wide network of

contacts. What we need is someone who can take those strategic inputs, add their own perspective, and

execute with speed and precision. If your background is primarily agency-side strategy with large teams

doing the implementation, this is probably not the right fit.

How to Apply

Send your CV and a short note (no more than 300 words) on how you would approach a beta launch and

reach non-crypto audiences through community partnerships. Address to: marketing@theclubcoin.com