The Crox Group Hiring for Digital Marketing Specialist at Englewood, CO, United States Full Time

Job Title-Digital Media Lead – Website Optimization

Location- Englewood, Co

Job Type- Full time

Responsibilities :

• Drive innovative website and ecommerce projects that support new customer acquisition and sales growth through dish.com as we launch new site experiences and capabilities to modernize the digital customer experience.
• Develop a site merchandising calendar, testing roadmap and lead creation of test plans to improve site KPIs.
• Create, monitor and share ing to identify opportunities to improve the performance of site experiences and marketing campaigns to create frictionless customer journeys.
• Use best practices, industry insights and competitive reviews to identify opportunities for conversion improvement.
• Partner across internal teams and vendor partners to deliver high impact digital campaigns that achieve new customer acquisition goals.
• Support seamless alignment of marketing, sales and customer insights to build and execute successful go-to-market strategies.
• Act as the voice of the customer to strategically assess and provide feedback on acquisition, customer journey and corporate wide initiatives.
• Drive new content creation, site experience planning and execution in collaboration with brand and design teams inclusive of personalization and promotions.
• Effectively manage collaborative work with cross functional partners including marketing, digital media, UX design and IT.

Skills, Experience and Requirements :

• Minimum of 4+ years of experience in digital marketing, site merchandising or ecommerce
• Experience in both leading and implementation of successful website campaigns
• Experience with Adobe (Adobe Target, AEM, Analytics, etc) or similar platforms strongly preferred
• Understanding of web development and web design best practices
• Knowledge of content creation methodologies and processes
• Sound qualitative and quantitative analytical skills and experience with analytics programs such as Adobe Analytics, Google Analytics or Quantum Metrics
• Strong organizational and project management skills to thrive in a fast-paced digital environment, working iteratively to meet deadlines
• Able to synthesize, prioritize and drive results with a high sense of urgency
• Strong interpersonal and communication skills with experience collaborating with cross functional teams
• Bachelor’s degree in marketing or similar field preferred
6 days ago