Log In
Sign Up
About The Position
The Brand Specialist – PURALIMA will lead and execute all aspects of marketing for the brand, including brand strategy, social media, digital, and field marketing. This role serves as the day-to-day owner of PURALIMA’s marketing efforts, ensuring a cohesive and elevated brand presence across all customer touchpoints. This is a hands-on role for a highly organized, creative marketer who can bring campaigns and experiences to life while building meaningful connections with the customer.
Requirements
- 2-3 years of experience in brand, digital, or social media marketing
- Strong understanding of social media and content-driven marketing
- Excellent written communication skills and attention to detail
- Highly organized with the ability to manage multiple priorities
- Comfortable in a fast-paced, evolving environment
- Passion for brand building, wellness, and customer experience
Responsibilities
- Own and execute the PURALIMA marketing calendar, including campaigns, product launches, and brand moments
- Ensure consistency in brand voice, tone, and visual identity across all channels
- Translate brand strategy into clear, compelling campaigns
- Lead social media strategy and content planning across platforms
- Oversee content creation, including shoot direction and asset development
- Manage community engagement and influencer partnerships
- Track performance and optimize based on insights
- Manage email, app, and website content and communications
- Oversee digital customer experience across key touchpoints
- Monitor customer feedback and identify opportunities to improve engagement
- Execute local marketing initiatives, events, and activations to deepen connection with the community and boost brand affinity.
- Partner with internal teams and external vendors to execute marketing initiatives
- Support the catering vertical with marketing and promotion
