New Chapter Talent Hiring for Digital Marketing Specialist – Online eLearning Solutions at Melbourne, Victoria, Australia Full Time

An opportunity is currently available for a Digital Marketing Specialist to join a leading online eLearning solution provider as the Digital Marketing Specialist, on a 12 month FTC.

The Company

Having been operating for last 20 years plus, this organisation has evolved over years and offers both B2B eLearning solution support for a wide variety of businesses, as well as offering B2C customers the ability to approve and verify qualifications. This business has a credible name in the industry and offers a fantastic team culture that includes flexible hybrid WFH options, a supportive collaborative team and strong leadership.

The Role

ing into the Market Manager, you will work closely with the wider marketing partners to coordinate, plan and execute SEO, digital marketing initiatives and campaigns in-line with the brand objectives and strategic plan, utilising multiple digital channels across digital media.

You will play a key role in supporting the Strategy, Marketing and Communications team in driving organic growth and paid traffic to increase engagement across all digital platforms. The purpose is to deliver efficient and targeted marketing to increase engagement, and generate growth across lead generation activities.

Key Responsibilities

• Lead the development of SEO strategies in consultation with the wider marketing team
• Help execute all SEO requirements for the brand website to increase organic and paid traffic.

Manage and oversee keyword research, meta tags, internal linking’s, and other relevant SEO technical requirements.

• Assist with content writing to return improved results for website traffic.
• Recommendation of SEO strategies to optimise organic and paid search.
• Regular ing on SEO initiatives to track engagement and conversion.
• Increased website traffic through paid and organic visitation.
• Work with marketing team providing support to develop and execute digital marketing campaigns and activities for products and services in line with the business’ strategy and direction.
• Develop digital campaigns to target cohorts raising brand awareness, engage, increase website visits and lead generation. Digital campaigns include Google AdWords and social media campaigns across LinkedIn, Facebook and Instagram.
• Assisting with creatives for digital campaigns to be on brand.
• Campaign planning and execution includes lead generation and engagement initiatives across webinars
• Increase in lead generation and conversion across campaigns in market

Key Requirements:

• Seeking an individual with a Tertiary qualification Marketing Qualification or similar
• Solid digital marketing skills, broad skills across SEO, Google AdWords, content and social media.
• A solid commercial mindset with the ability to implement lead generation based digital marketing strategies and campaigns
• Google Analytics experience to review and support your ideas through data.
• Excellent communication skills with the ability to manage multiple stakeholders at any given time.

This is an exciting opportunity to join a supportive team, that are on the cusp of a range of growth projects. You will play a key role in the innovation of developing and implementing digital marketing campaigns for this thriving team.