Robert Half The Creative Group Hiring for Digital Marketing Specialist at Union, MO, United States Full Time

Description

Our reputable client is seeking a knowledgeable and experienced Digital Marketing Specialist. This professional should be able to keep tight control of the bottom line while expertly navigating the ins and outs of marketing strategy, analysis and campaign execution.

Experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices, as well as a customer-first mindset are essential for this job.

We want to hear from you if you are detail-oriented and have strong decision-making and interpersonal skills! You will be responsible for planning and implementing digital initiatives that support the sales and marketing strategies of our client.

With support from the Marketing Manager, you will oversee the company’s brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media.

Key responsibilities :

Develop and maintain the company’s social media presence.

Constantly improve job knowledge by taking advantage of educational opportunities and reading trade publications.

Collaborate with technology and creative vendor partners in order to meet expectations on budget, deadlines and brand compliance.

Develop content that will engage the company’s customers and partners.

Create and implement digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation.

Support updates of the online customer portal to improve user experience.

Identify trends and insights with executive leadership and share thought leadership.

Own the maintenance of timelines, statuses, and updates for digital projects.

Create strategies and tests to optimize spend and performance of paid digital campaigns.

Assist with other project tasks related to print, direct mail and data management as needed.

Enhance the company’s website by creating landing pages, blog posts and SEO.

Assemble s to track the performance of digital marketing campaigns.

Requirements

Must have excellent communication and collaboration skills.

Must have experience in both strategic multichannel marketing and maintaining digital brand consistency.

Past role in vendor management

Savvy in SEO / SEM, PPC, social media, Email marketing, Digital Ad displays, Retargeting, CRM

Awareness of Content Management System (CMS) & Digital Marketing System (DMS)

A healthy mix of skill and initiative

Strong knowledge of driving traffic to a company’s main site and enhancing the frontline customer journey

Noteworthy credentials in creating digital brands with strong ROI.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies.

We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training.

Stay on top of every opportunity – whenever you choose – even on the go. Download the Robert Half app () and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract / temporary professionals, including medical, vision, dental, and life and disability insurance.

Hired contract / temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.

net for more information.

2024 Robert Half. An Equal Opportunity Employer. M / F / Disability / Veterans. By clicking Apply Now, you’re agreeing to Robert Half’s Terms of Use (https : / / / www.

roberthalf.com / us / en / terms) .