AJ Capital Partners Hiring for Digital Marketing Manager at Nashville, TN, United States Full Time

Job Type

Full-time

Description

Department : Adventurous Journeys Operations

Location : Nashville, TN (in-office)

ABOUT AJ OPERATIONS

An extension of AJ Capital Partners (“AJCP”) founded in 2008, Adventurous Journeys Operations (“AJ Operations”) is the in-house management company for AJCP’s hospitality, office, residential, entertainment, and retail assets.

By leveraging resources across the company, AJ Operations expands upon AJCP’s vertically integrated development approach and is responsible for driving operating performance and guest experience through the alignment of branding, real estate, and property operations.

Projects managed by AJ Operations include Chief’s, an entertainment venue in partnership with Eric Church on Broadway in Nashville, Memoir Residential, a multifamily platform initially launching in Portland, Nashville, and New Orleans, and Hotel 1928 in Waco, TX in partnership with Magnolia by Chip and Joanna Gaines, as well as many other exciting commercial, retail, hospitality, and F&B ventures.

AJ Operations will also manage 500,000 square feet of office space and 250,000 square feet of retail upon completion of AJCP’s mixed-use project in Wedgewood-Houston Nashville.

ABOUT HOTEL 1928

In the heart of Waco, TX, sits the newly opened Hotel 1928, an inspired hospitality experience designed and developed by Chip and Joanna Gaines, and transformative hospitality company AJ Capital Partners.

Located at 701 Washington Street, Hotel 1928 is the historic restoration and adaptive reuse of the former Grand Karem Shrine Temple Building.

Named after the year the building was completed, Hotel 1928 offers 33 guest rooms, two food and beverage outlets, a café, over 6,600 square feet of event space, a rooftop terrace, and a retail shop featuring exclusive Magnolia-designed Hotel 1928 merchandise.

Learn more at thehotel1928.com.

ABOUT THE ROLE

As the AJ Operations Digital Marketing Manager, you will play a pivotal role in enhancing brand visibility, driving sales and fostering guest engagement for AJ Operations hospitality brands, including Hotel 1928.

The Digital Marketing Manager will oversee digital marketing strategies, including email, social media, and website. Your expertise in hospitality and marketing enables you to create unforgettable guest experiences, attract a diverse clientele, and establish hotels as premier destinations.

WHO YOU ARE :

You are a dynamic and innovative professional with a passion for both hospitality and marketing strategy. Your extensive experience in creating successful marketing campaigns and forging strategic partnerships makes you adept at driving revenue growth.

Your collaborative spirit and attention to detail ensure seamless event execution and unforgettable guest interactions.

WHAT YOU WILL DO :

• Marketing Strategy : Develop and execute comprehensive marketing strategies to position premiere hospitality brands, support and amplify press strategies, and drive restaurant reservations, and room and event bookings.
• Digital Campaigns : Lead digital marketing efforts to promote offerings and event spaces across various platforms, including managing paid advertising for campaigns and promotions.
• Social : Lead the development of compelling content, including visuals and copy, to engage potential clients and drive bookings.

Manage content updates, paid advertising, and community management for the hotels’ social handles.

• Website : Manage content updates to hotels’ brand websites.
• Brand Consistency : Maintain brand integrity and consistency across all marketing materials. Collaborate with AJMC Creative and brand agencies for additional collateral design.

Ensure the hotels’ brand identity is reflected in every aspect of the guest journey.

• Data-Driven Insights : Monitor the performance of marketing campaigns and initiatives using analytics tools. Analyze data to optimize strategies for attracting and retaining event clientele.
• Budget Management : Develop and manage budgets for marketing campaigns, event partnerships, and programming initiatives.

Ensure efficient resource allocation and cost-effective solutions.

Collaborative Approach : Work closely with the brand strategy, creative, sales, operations, and culinary teams to align marketing efforts with the hotel’s offerings and capabilities.

Work closely with PR to communicate marketing efforts and campaigns for promotion. Foster cross-departmental collaboration to enhance guest experiences.

ing : Create monthly s to track the success of marketing campaigns and initiatives.

Requirements

YOUR QUALIFICATIONS

Required

• Bachelor’s degree in Marketing, Event Management, Business, or a related field.
• Proven experience in marketing, event planning, and partnerships.
• Proficiency in website CMS management to support creating interactive digital experiences.
• Strong communication skills, both written and verbal.
• Creative thinking and ability to tailor experiences to different target audiences.
• Excellent organizational skills and attention to detail.
• Strategic mindset with the ability to analyze data and adjust strategies accordingly.

Preferred

• Previous experience in the hospitality preferred.
• Experience with WordPress and Adobe Suite is a plus.

Equal Employment Opportunity :

AJCP is an equal employment opportunity employer and complies with all applicable laws prohibiting discrimination based on race, color, creed, religion, sex, age, national origin or ancestry, physical, medical or mental disability or condition (including, without limitation, HIV and AIDS), developmental disability, handicap, denial of family and medical care leave, denial of pregnancy leave, domestic partner status, status as a victim of sexual or domestic violence (or familial relationship to such victim), veteran status, marital status, sexual orientation, arrest records, citizenship status, criminal history that has been expunged, unfavorable discharge from the military, or any other basis protected by federal, state or local laws.