Salient Hiring for Marketing Director – SaaS FinTech at Greater Melbourne Area Full Time

Client Story

This series A fintech is scaling their APJ presence. They are seeking a Marketing Director to support their next wave of growth.

Marketing to top 500 companies in APAC, this role will suit someone with a track record in the enterprise space and account based marketing.

The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work closely with founders and executive team to understand marketing needs, act as a company advocate to external sources, and drive revenue growth through successful marketing campaigns.

The role will be the first marketing hire for the company, with an opportunity to shape the business as it pushes into international markets like Europe and US. Obviously as first hire, you’ll need to be comfortable being hands on and resourceful, leveraging contractors and agencies where appropriate.

Responsibilities

• Design marketing strategy to support the next stage of ARR growth
• Devise strategy to market to top enterprise accounts in a high touch way
• Implement inbound lead generation strategy
• Ensure messaging consistent across main channels
• Experiment across channels to identify growth loops
• Create marketing assets tailored to key personas
• Run events and community strategy

Qualifications

• Experience in marketing to enterprise accounts
• Worked within an early stage environment to drive growth
• Experience in running events and offline campaigns
• Ideally experienced in running linkedin campaigns