Cypress HCM Hiring for Digital Marketing Manager at Larkspur, CA, US Full Time

Job Description

Job Description

Digital Marketing Manager

Responsibilities :

• Design, build and maintain our social media presence across all relevant channels
• Execute all digital marketing, including SEO / SEM, email, social media and display advertising campaigns in partnership with marketing lead
• Collaborate with internal teams to create and optimize site content and user experience
• Work with brand ambassadors on joint posts and campaigns
• Work with partners on collaborations, giveaways, and partner posts
• Engage with followers across all organic channels
• Measure and performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Plan, execute, and measure experiments and conversion tests
• Identify trends and insights, and optimize strategy based on these insights
• Develop new channels and optimize existing channels to achieve marketing goals
• Follow company brand guidelines to ensure messaging is consistent with company guidelines / value / mission
• Successfully drive product awareness
• Own, update, and maintain organic marketing calendars to ensure content is executed according to established timelines

Required Skills :

• Experience in digital marketing, social media management, or similar roles, demonstrating a clear understanding of social media strategy, content creation, and digital marketing.
• A robust understanding and active engagement with social media platforms, keeping abreast of current trends, innovations, and best practices.
• Creative and strategic thinking with a strong understanding of what drives engagement and conversion.
• A hands-on mentality and eagerness to drive content creation and execution.
• Excellent written and verbal communication skills, with the ability to create engaging content for various digital platforms including websites, blogs, email, videos, mobile apps, and social media channels.
• Ability to work independently and as part of a team.

Desired Skills :

• Tik Tok and YouTube experience
• Product marketing experience

Compensation : $35-40 / hour