A company is looking for a Digital Marketing Strategist to develop, launch, and optimize multi-channel digital marketing campaigns.
Key Responsibilities : Develop, execute and manage digital marketing strategies to drive traffic and conversions on websites and landing pagesOptimize digital marketing performance to meet business goals and drive enrollments in partner degree programs through paid search, paid social, and display marketingRecommend and implement marketing initiatives to reach and exceed marketing and enrollment goalsRequired Qualifications : 2+ years of hands-on experience in Google Paid Search2+ years’ experience in at least one paid social media channel (FB, LI preferred)1+ years experience building and / or editing landing pages (Unbounce preferred)1+ years in a client-facing roleExperience in higher ed marketing preferred
Responsibilities for Digital MarketingManager Communicate and coordinate with theagencies that handle digital marketing andsocial media work for the company. Developand...
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