PrideStaff Hiring for Digital Marketing Director at Dallas, TEXAS Full Time

GA Rogers & Associates has partnered with a consumer service industry leader to identify a dynamic, data-driven, growth-focused Digital Marketing Director to assume hands-on management and execution of digital advertising campaigns across multiple digital channels including paid search for Google and Bing, Facebook, NextDoor, and Google display and MORE.

This position is responsible for driving revenue growth, user acquisition, and brand visibility.

You will be joining an exciting company experiencing targeted growth and a team that values collaboration and also offers a 95% remote schedule (light travel for meetings may be requested throughout the year).

Key Responsibilities

• Plans, implements, and optimizes multi-channel digital marketing campaigns, including but not limited to PPC, Search Engine Marketing, Search Engine Optimization & Social Media
• Increase leads and opportunities through digital advertising programs.
• Develop and continuously manage testing of messages and creatives across multiple digital channels.
• Collaborate with various members of the marketing team to write copy and develop creatives.
• Work with senior management and marketing team to develop focused demand generation programs and campaigns.
• Manage relationships with agencies, vendors, and other 3rd parties as needed.
• Track, analyze, and present on program / campaign performance.
• Leads and inspires a high-performing team of performance marketers, providing guidance, mentoring, and fostering professional growth
• Leverages analytical tools and data to extract insights, track KPIs, and measure the effectiveness of marketing campaigns
• Drives innovation in campaign strategies, ad formats, targeting techniques, etc to keep the company at the forefront of digital marketing
• Directly manage paid search, digital display, and paid social media campaigns in the US market with a focus on demand generation.

What We’re Looking for :

• 2+ years of experience directly managing paid search (Google Ads / Bing Ads) with a focus on direct to consumer products or services at a Director level for a corporation
• 4+ years of digital marketing experience including SEO, display, email and social in a large consumer facing environment.
• Analytical with the ability to consume, process and transform large amounts of information into insightful and actionable insights.
• Demonstrated past success in developing and executing data-driven performance marketing strategies that drive revenue growth.
• Strong experience with Google Ad Words & Analytics.
• Extensive hands-on experience with leading digital ad platforms (e.g., Google Ads, Facebook / Instagram, Next Door, Pinterest, etc.

coupled with outstanding MS Excel skills.

Compensation / Pay Rate (Up to) : $150,000.00 – $22,000.00 Per Year