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Social Media & Digital Marketing / Social Media & Digital Marketing

University of Maryland Hiring for Digital Marketing Specialist at College Park, MD Full Time

Full Job Description

Posting Details

Posting Details

Position Number:
126241

Title:
Coordinator

Functional Title:
Digital Marketing Specialist

Category Status:
33-Exempt Regular

Applicant Search Category:
Staff

University Authorized FTE:
100

Unit:
INFO-College of Information Studies

Campus/College Information:
Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Background Checks

Offers of employment are contingent on completion of a background check. Information ed by the background check will not automatically disqualify you from employment.

Position Summary/Purpose of Position:
The Digital Marketing Specialist will work as part of a college communications team to help support the college’s digital marketing initiatives. We are seeking candidates with prior experience creating/coordinating social media content and campaigns (both paid and organic) on platforms such as Facebook, Instagram, LinkedIn, Twitter and Youtube. The Digital Marketing Specialist will also work independently and with other teams to maintain and update digital content on the college’s website.

Minimum Qualifications:
Education:
Bachelor’s Degree in digital communications, marketing, information technology, web design, or related field.

Experience:
Two (2) or more years of related experience

Knowledge, Skills, and Abilities:

  • Demonstrated ability to create engaging multimedia content and compelling copywriting.
  • Working knowledge of major social media platforms (Twitter, Facebook, LinkedIn, Instagram, TikTok).
  • Basic understanding of design and image assets such as .png, .eps, and .jpg.
  • Working knowledge of Wordpress and HTML.
  • Basic knowledge of SEO, accessibility, and usability best practices.
  • Strong quality control experience specific to an online environment.
  • Excellent visual and written communication skills.
  • Outstanding interpersonal communication skills. Able to communicate effectively with all constituents within a highly diverse university environment.
  • Ability to work quickly and meet deadlines.
  • Ability to manage multiple projects and stay organized.
  • Ability to take initiative, solve problems and deliver results without close supervision.

Preferences:
Preferences:
  • Experience working in a higher education setting.
  • Experience working with scientific or technical subject matter.
  • Experience tailoring content for specific audiences.
  • Has experience ing on social media and website performance metrics.
  • Familiarity with Google Analytics.

Additional Certifications:

Additional Information:
The College of Information Studies strives to be a diverse, equitable, inclusive, and welcoming environment. Hence, we strongly encourage applications from people who identify as members of underrepresented, underserved, and/or marginalized communities.
Note: If you need an accommodation in the application process, please notify iSchool HR at [email protected]

Salary range: Low 60s

Job Risks
Not Applicable to This Position

Physical Demands
Sedentary work. Employee is not subject to adverse environmental conditions.

Posting Date:
08/03/2023

Closing Date:
08/17/2023

Open Until Filled
No

Best Consideration Date

Diversity Statement:
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

Job Overview

  • ID: 369523
  • Date Posted:
  • Location:
  • Job Title: University of Maryland Hiring for Digital Marketing Specialist at College Park, MD