Kempus Inc Hiring for Marketing Lead – US at New York, NY Full Time

About the job

Our mission is to become the number #1 community for USA based students. Kempus is a trusted online community where verified students anonymously share content – and we areng with course reviews, interest based discussion forums and polls.

The Kempus team is searching for an innovative digital Marketing Lead who can adapt top culture that champions autonomy, mastery, and purpose, while collaborating with cross functional teams. We are looking for a person who will thrive working in a collaborative, dynamic environment while thriving in a fast-paced, multi-faceted and strategic role.

Your job is simple: come up with solutions for problem(s) that get thrown your way with meticulous execution. In exchange, you will be instrumental in the success of Kempus and drive/nurture the overall culture of the organization.

Our goal is to build a team and company culture that champions craftsmanship and failing forward. We will work together to shape the future of how students connect with each other, share ideas, and build a successful future.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
  
  Measure and performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
  
  Plan, execute, and measure experiments and conversion tests
  
  Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
  
  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Your DNA

• Experience working with digital marketing agencies and/or working within a marketing team inps.
• BS/MS degree in marketing or a related field
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking