Omni Hotels & Resorts Hiring for Digital Marketing Specialist at Hot Springs, VA Full Time

Job Description:

The Digital Marketing Specialist is a dedicated, organized, detail-oriented, results-driven individual who will play an integral role in communicating key priorities across all digital channels. This person will collaborate with the Director of Sales & Marketing, Director of Marketing and others to develop programs and campaigns to maximize revenue and awareness for The Omni Homestead Resort.

Responsibilities:

Responsibilities:

• Assist the Director of Marketing with creating strategic, integrated marketing plans and initiatives.
• Manage digital campaigns via PMG (digital agency) and OSC.
• Conduct regular audits of website content and images to ensure accuracy, consistency, and timeliness.
• Develop strategic calendar for social media channels (Facebook, Instagram, LinkedIn), which utilizes a variety of tactics (posts, stories, reels, etc.) and evaluate effectiveness of posts.
• Enter resort and local events into online event calendar.
• Review, edit and proof all marketing collateral in conjunction with the Director of Marketing.
• Oversee all online profiles including Virginia.org, VisitBath.com, HistoricHotels.org, Wedding Wire, The Knot, SkiSoutheast.com, etc.
• Assist in coordination of on property video and photo shoots.
• Manage collateral fulfillment for meeting planners, PBX, activities desk, Chamber of Commerce, Welcome Centers, etc.
• Create monthly s on social media highlighting key successes, learnings and trends.

Job Requirements:

• Degree in hospitality, communications or marketing, or similar
• 3 years’ experience in resort/hospitality preferred
• Proven track record of executing campaigns that yield positive results
• Excellent written communication skills and attention to detail
• Knowledge of AP Style
• Photography experience

Proficiency needed in:

• Strong proofreading skills
• Microsoft Office
• Facebook, Instagram, LinkedIn