Wings Learning Center Hiring for Marketing and Communication Lead at San Bruno, CA Full Time

The Marketing and Communication Lead, will be responsible for developing and implementing effective marketing and communication strategies to promote the school’s brand, programs, and activities. The role includes content creation, managing various communication channels, coordinating events, and supporting overall marketing objectives. The Lead will work closely with Board liaisons, school administration, staff, and other stakeholders to ensure consistent messaging, visibility, and reputation within the community.

This role s to the CEO and is a contract role, approx. 10 hours a week, $25,000, 09/23-08/24 (limited to a year) Northern CA preferred with some onsite meetings, hybrid/remote schedule, bonus based on results to be negotiated.

Job Responsibilities and Duties

• Develop a comprehensive marketing/communication plan.
• Conduct market research to identify trends, competitors, and fundraising/grant opportunities.
• Establish, refresh, and reinforce the school’s brand identity and messaging.
• Create engaging and informative content for various marketing channels, including websites, social media platforms, newsletters, brochures, and press releases.
• Manage the content calendar and update the school’s website.
• Develop and execute social media strategies to increase online presence and engagement.
• Create and publish engaging social media content, monitor comments and messages.
• Analyze social media metrics to measure the effectiveness of campaigns.
• Support marketing of events, open houses, student recruitment, fundraisers, and community engagement activities.
• Promote events through various marketing channels to maximize participation and community involvement.
• Cultivate relationships with local media outlets, journalists, and influencers.
• Prepare and distribute press releases and media kits.
• Monitor media coverage and maintain a database of media contacts.
• Develop and implement internal communication strategies to foster effective communication within the community including newsletters, announcements, and other communication materials.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).
• Proven experience in marketing, communication, or public relations, preferably in an educational or nonprofit setting.
• Excellent written and verbal communication skills, with the ability to create compelling content for various channels and audiences.
• Proficiency in social media platforms, content management systems, and marketing automation tools.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Creative mindset with a keen eye for detail and design aesthetics.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Knowledge of current marketing trends, digital marketing strategies, and social media best practices.
• Familiarity with SEO principles and website analytics tools is a plus.

Job Types: Part-time, Contract, Temporary

Pay: $25,000.00 per year

Schedule:

• Monday to Friday

Work Location: Hybrid remote in San Bruno, CA 94066