Thompson Hospitality Hiring for E-mail Marketing Specialist at Reston, VA Full Time

Job Description: Email Marketing Designer

Position Overview: As an Email Marketing Designer, you will play a crucial role in creating visually appealing and engaging email campaigns to support our marketing initiatives. You will be responsible for designing and implementing email templates, graphics, and layouts that effectively communicate our brand message and drive customer engagement. Your role will involve collaborating with the marketing team to develop creative concepts, optimizing email designs for different devices, and ensuring consistency across all email campaigns.

Key Responsibilities:

Design and Develop Email Campaigns:

• Create visually appealing email templates that align with our brands guidelines and marketing objectives.
• Develop compelling graphics, images, and layouts to enhance the overall visual appeal of the emails.
• Collaborate with the marketing team to conceptualize and design engaging email campaigns.

Ensure Brand Consistency:

• Maintain consistency in design elements, typography, and branding across all email campaigns.
• Work closely with the marketing team to ensure email designs align with our brand identity and messaging.

Optimize Email Designs:

• Ensure email designs are optimized for various devices and email clients, including desktop and mobile.
• Conduct thorough testing and troubleshooting to ensure emails render correctly across different platforms and email clients.

Content Integration:

• Collaborate with the content team to integrate text, images, and multimedia elements into email designs.
• Ensure the layout and design effectively support the content and overall message of each email campaign.

Performance Tracking and Analysis:

• Monitor email campaign performance metrics, such as open rates, click-through rates, and conversion rates.
• Analyze data to identify trends, patterns, and areas for improvement.
• Use insights gained to optimize future email designs and campaigns.

Stay Updated with Email Design Trends:

• Stay abreast of current email design best practices, industry trends, and emerging technologies.
• Continuously explore new design techniques and tools to enhance the effectiveness of our email marketing efforts.

Qualifications and Requirements:

• Bachelor’s degree in graphic design, marketing, or a related field.
• Proven experience as an email designer or in a similar role.
• Proficient in HTML, CSS, and responsive email design.
• Strong knowledge of design principles, typography, and color theory.
• Proficiency in Adobe Creative Suite or other design tools.
• Familiarity with email marketing platforms and automation tools.
• Understanding of email marketing best practices and industry standards.
• Excellent attention to detail and ability to meet tight deadlines.
• Strong communication and collaboration skills.
• Ability to adapt to changing priorities and work independently.

Who We Are:

Thompson Hospitality is the nation’s largest minority-owned food and facilities management company. Our services include hospitality, full dining and quick service restaurants, campus dining, diversity consultation, facility operations and maintenance management.  We are a family-run organization with more than thirty years providing services built on our core mission to provide a positive experience to every relationship we are involved in: one guest, one client, one team member at a time.  As a fast growing company, we have a growth plan to more than double in size over the next three years.  We are looking for team members who are interested in developing their careers to the next level while joining our team of over 4,000 employees, serving clients in over 40 states to include more than 1.9 million guests each year. Thompson Hospitality focuses on three core areas in everything we do:

• Purpose
• Give back to our communities
• Celebrate diversity
• People
• Do the right thing
• Treat people the way you want to be treated
• Always do your best
• Be accountable for our actions
• Performance
• Serve the highest quality food
• Provide world-class service
• Maintain flexibility to better serve our clients

Competitive Benefits:

• Health/Dental/Vision
• Paid Time Off
• 401(k), matched up to 4%
• Short and Long Term Disability
• Tuition Reimbursement
• Employee Referral Program
• Pet Insurance
• Discounts: Hotels, Travel, Tickets, Restaurants
• Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school

Job Type: Part-time

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Reston, VA 20190: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing automation: 2 years (Preferred)

Work Location: In person