Phillip Jeffries Hiring for Digital Marketing Specialist at Fairfield, NJ Full Time

Phillip Jeffries is expanding our Marketing team and we are looking for a Digital Marketing Specialist to join us!

We are currently hiring for the role of Digital Marketing Specialist to join our Marketing team. This role will work a hybrid schedule of 2 days in our Fairfield, NJ office and will to our Digital Marketing Director.

In this role, you will be responsible for the development, implementation, and evaluation of lead generation and nurturing strategies that increase customer insights, engagement, retention, loyalty, and growth. As our internal expert and ultimate owner of all client and marketing performance data, you will also be responsible for monitoring, tracking, analyzing, ensuring accuracy, and surfacing insights to share across the organization.

Continuous improvement is required to monitor and audit our practices, policies, and processes related to the collection, segmentation, and storage of customer data. Their efforts will help make Phillip Jeffries the undeniable marketing leader in the Interior Design industry.

What you will be doing:

MANAGE CRM AND AUTOMATION SOFTWARE

• Own all aspects of the CRM within Marketing, and ensure we have the means to capture, track, and the most relevant data
• Define, document, and manage CRM training materials related to Marketing
• Design and implement marketing automation flows (i.e. Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) workflows, event-based triggers, and drip campaigns, etc.)
• Spot weak points in the automation workflow and propose refinements
• Implement test and learn methodologies such as A/B and usability testing
• Create, optimize, and manage sustainable and scalable marketing automation practices
• Contribute to the email process, providing direction on lists, testing, and tracking
• Ensure workflow templates meet the needs of the brand and business
• Ensure we have the appropriate training and resources within the organization to maximize HubSpot
• Serve as the primary point of contact for Hubspot, internally and externally
• Ensure all contract terms are honored
• Partner cross-departmentally to maintain and continuously innovate the Sales CRM, including optimizing processes, streamlining data collection, and proposing solutions for improvement

MAP CUSTOMER JOURNEYS

• Utilize client data to identify customer segments and website user groups
• Develop client personas that articulate demographics, psychographics, life/career stage, purchase behavior, and current needs
• Identify touchpoints and roadblocks to map the client journey
• Continually monitor data and update personas and journeys as necessary

OWN ANALYSIS, INSIGHTS, AND ING

• Strong understanding of Marketing metrics and how each relate to the client journey (i.e. impressions, clicks, bounce rate, conversion rate, CTR, CPC, CPM, ROAS, etc.)
• Deep dive into data to gain actionable insights and identify areas of opportunity, including:
  • Top acquisition sources
  • High-performing segments
  • Cross-sell, upsell, and re-engagement opportunities
  • Areas of greatest opportunity
• Monitor and track all Marketing activity against benchmarks and SMART goals
• Develop s and dashboards
• Analyze data to surface actionable insights

DEVELOP INTERNAL AND EXTERNAL SURVEYS

• Work cross-departmentally to create, design, and implement surveys to both internal and external stakeholders
• Analyze and develop hypotheses based on survey results
• Create custom s and present to Executive and Senior Management teams
• Share actionable insights across the organization

Must Have:

• 3-5 years of experience in Digital Marketing with a focus on CRM and marketing automation systems
• Experience developing customer journeys
• Customer-first mindset and passion for delivering the best end-to-end client experience
• Understanding of targeting, segmentation, A/B testing, and optimization
• Proven analytical and quantitative skills that lead to actionable insights
• Exemplary project and process management skills
• Expertise in developing system and process solutions
• Ability to manage long and short-term projects simultaneously
• Passion for sharing insights and learnings
• Strong point of view and ability to challenge then align
• Intellectual curiosity
• Client service heart
• Positive energy and desire to contribute and collaborate
• Adept at working cross-functionally to gain alignment
• Strong attention to detail
• Proactive, innovative thinker
• Knowledge of all required systems (e.g. HubSpot, Google Analytics, MS Excel, , Power BI, Microsoft Dynamics 365, Survey Monkey, Wrike)
• Interior design experience preferred but not required

Why Phillip Jeffries?

As a purpose-driven organization, we truly believe that where you work matters. We are committed to creating an organization with a higher purpose, a place where our talented team can truly flourish. Phillip Jeffries believes in creating an environment with opportunities to grow personally and financially, offering volunteer opportunities that support our community and environment as well as extending a rich benefits package to care for our most valuable assets, our team.

Compensation Benefits:

• Competitive salary
• Company bonus program
• Annual Cost of Living Increase
• Retirement Plan – company automatically contributes approximately 10% of your annual compensation

Health Benefits:

• Medical Coverage – low cost to the employee ($20 per month)
  • Spouse/ Domestic Partner/ Civil Union Partner Coverage
  • Family Coverage
• Health Reimbursement Account (HRA)
• Prescription Plan
• Dental and vision coverage
• Tax advantages through Flexible Spending Accounts that allow you to pay for specific healthcare and dependent care expenses with pre-tax dollars

Other PJ Perks & Benefits:

• 16 Paid days off per calendar year
• 10 Paid holidays

• Detailed onboarding plans that outline 30/60/90 goals and trainings.
• Earn Paid time off for community service – Up to 3 days per year
• Employee Discount on PJ Wallcoverings
• Hybrid work schedule

About Us:

Phillip Jeffries, the world’s leader in natural, textured and specialty wallcoverings, has been providing award winning designs to the architectural and interior design community for over 40 years. With a diverse collection of product, Phillip Jeffries has provided luxury goods that grace the walls of properties such as the Wynn Hotel in Las Vegas and the Barney’s New York stores as well as luxurious homes throughout the world. To learn more about Phillip Jeffries, please visit us at www.phillipjeffries.com.

Phillip Jeffries is an Equal Opportunity Employer committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.