Workforce Australia for Individuals Hiring for Digital Marketing Officer at Greystanes, New South Wales, Australia Full Time

We are seeking a highly skilled and motivated Digital Marketing Officer to join our dynamic marketing team. The ideal candidate should possess a strong background in email marketing, SEO, and social media marketing, with a proven track record of driving successful campaigns and achieving measurable results. As a Digital Marketing Officer, you will play a pivotal role in enhancing our online presence, reaching our target audience, and maximizing customer engagement across various digital channels.

Responsibilities

Email Marketing: Develop and execute effective email marketing strategies, including creating engaging content, designing visually appealing email templates, and managing email campaigns from conception to delivery. Monitor email performance metrics and continuously optimize campaigns for increased open rates, click-through rates (CTR), and conversion rates.

SEO (Search Engine Optimization): Conduct keyword research, perform website audits, and implement on-page and off-page SEO techniques to improve organic search visibility and rankings. Work collaboratively with content creators to ensure SEO best practices are integrated into content development.

Social Media Marketing: Manage and grow our social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. Create and curate compelling content, schedule posts, engage with followers, and drive social media advertising campaigns to increase brand awareness, followers, and engagement.

Analytics and ing: Monitor and analyze digital marketing performance metrics, including website traffic, email campaign performance, social media engagement, and lead generation. Provide regular s and insights to the marketing team, identifying opportunities for improvement and making data-driven recommendations.

Content Strategy: Collaborate with the content team to develop a cohesive digital content strategy aligned with the overall marketing objectives. Ensure that content is optimized for SEO and resonates with the target audience across different digital platforms.

Conversion Rate Optimization (CRO): Identify opportunities to improve website conversion rates and user experience by conducting A/B tests, analyzing user behaviour, and implementing data-driven improvements.

Campaign Management: Plan, execute, and measure digital marketing campaigns across multiple channels, ensuring they are delivered on time and within budget.

Stay Up-to-date: Keep abreast of the latest trends, best practices, and industry developments in digital marketing, SEO, and social media to drive innovation and maintain a competitive edge.

Qualifications And Skills

Diploma or Bachelor’s degree in Marketing, Communications, or a related field.

Proven experience in digital marketing, including email marketing, SEO, and social media marketing.

Familiarity with marketing automation tools, email marketing platforms, SEO tools, and social media management tools.

Strong analytical skills and data-driven mindset.

Creative thinking and the ability to generate innovative marketing ideas.

Excellent written and verbal communication skills.

Knowledge of HTML, CSS, and basic graphic design is a plus.

Certifications in digital marketing, SEO, or social media marketing are advantageous.

Email Marketing Metrics

Metrics to Measure for this Role:

Open Rate

Click-through Rate (CTR)

Conversion Rate

Bounce Rate

Unsubscribe Rate

SEO Metrics

Organic Traffic

Keyword Rankings

Backlink Profile

Pages Indexed

Click-through Rate (CTR) from Search Results

Social Media Metrics

Follower Growth

Engagement Metrics (Likes, Comments, Shares, Retweets)

Click-through Rate (CTR) from Social Media Posts

Conversion Rate from Social Media Campaigns

Website Analytics

Total Website Traffic

Time on Page

Pageviews

Conversion Rate

Bounce Rate

Lead Generation Metrics

Number of Leads Generated

Conversion Rate of Leads to Customers

Cost per Lead

ROI (Return On Investment) Metrics

Cost per Acquisition (CPA)

Return on Ad Spend (ROAS)

Customer Lifetime Value (CLV)

2-3 days per week, the office is located in North Parramatta NSW 2150

Send your resume to [email protected]