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Social Media & Digital Marketing / Social Media & Digital Marketing
Virtuoso, Ltd Hiring for Event Marketing Communications Manager at Seattle, WA Full Time
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Full Job Description
Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with 20,000 travel advisors in 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,200 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $25-$30 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit www.virtuoso.com.
The Event Marketing Communications Manager is responsible for managing assigned event marketing programs from inception to execution and measuring results. Developing communications involves extensive collaboration with internal stakeholders that results in accurate and compelling messaging distributed to worldwide audiences. Messaging and timing of communications are determined by global event needs, and marketing communications are primarily sent via network-facing (B2B) email and web-based channels. This role demonstrates skill in copy editing/proofreading, content formatting, and managing the creation of email and web-based creative in email service provider (ESP), client relationship management (CRM), and content management systems (CMS). The ultimate objectives are to facilitate the one-to-one in-person connections made at Virtuoso events, support Virtuoso’s goals and brand identity, and contribute to building a successful event marketing communication framework.
Essential duties and responsibilities include the following. Other duties may be assigned.
- Manage Virtuoso event marketing communications across multiple channels including one-off emails, email drip campaigns, recurring newsletters, videos, website content, and app notifications.
- Develop and execute event marketing digital communications, which include scheduling and adhering to schedules, sourcing and editing content, producing creative, collaborating with internal stakeholders, managing freelance copywriters and designers, uploading creative assets, and deploying campaigns.
- Collaborate with the Virtuoso Events, Event Content, Event Marketing Communications, and Product Marketing teams to understand products, initiatives, and business goals to produce accurate and compelling event marketing communications.
- Collaborate with the Manager, Network Communications to develop processes and procedures to increase efficiency and enhance the performance of event marketing communications.
- Manage supplier partner content in sponsored event marketing initiatives, ensuring deliverables are met and applicable approvals and signoffs occur before deployment.
- Facilitate the internal review and approval process for event communications, providing feedback and implementing feedback from internal and external groups to ensure the most effective presentation.
- Facilitate the deployment of event communications on time and on budget and escalate blocking issues for resolution.
- Collaborate with the Marketing Production department for scheduling and budgeting.
- Test and optimize event marketing communications using data and metrics.
- Collaborate with the Marketing Data Segmentation Manager and Virtuoso Events team to select targeted audience lists for emails.
- Manage content and implement best practices with marketing systems and applications including SharePoint, SmartSheet, Microsoft Teams, Zoho CRM, Marketo, HubSpot, WebDam, etc.
- Complete quality assurance of digital marketing communications, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and audiences are accurate and adhering to best practices.
- Attend Virtuoso Events on a limited basis and provide on-site support as business needs dictate.
- Attend educational seminars and webinars to refine skills and keep current on travel, marketing, and event industry trends and developments.
Educational and Skills Requirements:
- Bachelor’s degree in marketing, advertising, communications or related field
- 2+ years’ professional experience, preferably in a related field
- 2+ years’ experience in events, marketing, advertising, or communications
- Account management or customer service experience is required
- Proficiency in MS Office Suite and Internet navigation is required
- Knowledge of HTML coding and email design is preferred
- Experience working with HubSpot or Marketo is preferred
- Experience working with an ESP (Email Service Provider) is required
- Experience with CMS (Content Management Systems) is preferred
- Experience with CRM (Client Relationship Management) systems is preferred
- Experience in the travel industry is preferred
- Strong written and verbal communication skills including excellent editing and grammar capabilities
- Ability to handle multiple projects, prioritize competing deadlines, and demonstrate a proactive style
- Ability to work independently
- Strong skills in inspiring the win-win-win
- Ability to collect and analyze information, problem solve, and make decisions
- Forward thinking, curious, & creative
Travel Requirements:
- Infrequent travel may be required to attend company events. (1-3 trips per year)
- Travel will be primarily domestic but may include some international.
Type/Nature of Contacts:
- External: Frequent contact with independent contractors based on project requirements.
- Internal: Key job contacts are primarily with clerical, technical personnel, and managers outside of the job’s immediate work unit/department.
We offer a competitive salary and full benefits package, including medical/dental/vision/life, 401(k) savings plan, and more. Virtuoso is an equal opportunity employer, dedicated to promoting a diverse workforce.