Genuin Inc Hiring for Marketing Director at Remote Full Time

Job Title: Marketing Director

Location: Remote in US, NYC-based is ideal

Position Type: Full-time

About Genuin: For members of Gen Z who love group chats and want to learn and grow,
Genuin is a social app that allows its users to host and participate in async group conversations using video . Unlike Discord, Genuin is super easy to use, features a vetted content library tailored to Gen Z, and allows its users to customize their community experience. We are seeking a highly motivated Marketing Director to oversee all marketing and user acquisition efforts. The ideal candidate will have experience building a social network or community-based consumer app, experience with the Gen-Z audience, and 5+ years of relevant marketing experience.

Responsibilities:
● Develop an overall marketing plan and define go-to-market plans in collaboration with the founders, leading the company to achieve product-market fit and scalable user growth.

● Value proposition definition/refinement: Define, refine, and validate value propositions consistent with broader market strategy, to achieve product-market fit.

● User acquisition: Lead efforts to acquire and onboard the app’s first users. Develop campaigns with influencers, brands, and media partners.

● Guide user journey development: Define priorities for the product team and user journey definition based on strengthening value propositions and growing users.

● Creator onboarding and management: Define programs and systems for creators, lead the onboarding and growth of an active creator community.

● Data and analytics: Define and lead the establishment of funnel metrics to understand and manage improvements to the user journeys and experience.

● Brand voice: Further define and maintain a successful brand voice that attracts desired users to the Genuin platform.

● Competitive analysis: Maintain a clear understanding of other established and emerging social apps and learning platforms like Instagram, TikTok, Snapchat, Twitter, and
Discord.

● Overall management of the marketing function:

• Collaborate with founders to make high-level decisions regarding the overall direction of the Genuin platform.
• Directly oversee social paid advertising campaigns, PR, social media, and partnerships, working closely with contractors and/or external agencies.
• Lead weekly status meetings with the team and on project status.
• Identify new contract and agency resources to assist in achieving marketing goals and plans; direct team members on a daily basis.
• Ensure team members are clear on tasks and responsibilities/monitor and back to founders on the progress of all work.

• Review analytics of campaigns and optimize nimbly, insights, and direct the team accordingly

Requirements:
● Experience growing the audience or user base of a social network or community-based consumer mobile app.
● 5+ years of experience in digital marketing, including brand and performance.
● Experience with the Gen-Z audience.
● Experience with hands-on definition and leadership of marketing strategy, including value propositions, user journeys, funnel management, user research/feedback, and data/analytics.

● Excellent communication, leadership, and interpersonal skills.
● Ability to work in a fast-paced, entrepreneurial environment.
● Available to work flexible hours as needed (must facilitate off-hours communication with team in India which sometimes requires late night or early morning meetings).
● If you have any questions or require additional information, please do not hesitate to reach out to us at career.usa@begenuin.com.

Job Type: Full-time

Salary: $100,000.00 – $180,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 5 years (Required)

Work Location: Remote