Cumulus Media Hiring for Local Marketing Account Executive – Charleston at Charleston, SC Full Time

CUMULUS MEDIA – CHARLESTON, SC is seeking a talented and dynamic Local Marketing Account Executive who thrives in a fast-paced working environment and finds excitement in helping clients grow their business. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.

Cumulus | Charleston, SC currently features 5 stations in Charleston and surrounding counties. Our stations include: 93.1 WWWZ Urban , 95.1 WSSX – CHR, 107.3 WMGL – Urban AC, 96.9 WIWF – Country and 1250 AM WTMA – Talk. Plus, a vast array of SEM, SEO and Social Media digital assets. The cluster of 5 stations reaches thousands of listeners on a daily basis.

The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets. This person will develop a thorough understanding of Cumulus Media’s radio and digital offerings, and they will be able to consult with clients to create and present integrated advertising solutions that will help our clients achieve their goals. This person will manage long-term customer relationships while maintaining an aggressive focus on establishing new clients. Our ideal candidate must possess the ability to interact and communicate in a professional and concise manner with a firm grasp on selling our radio and digital offerings to key decision makers.

Key Responsibilities:

• Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective sales presentations; negotiation and closing
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
• Drive digital revenues by developing a thorough understanding of our digital solutions and how to implement them into successful marketing campaigns
• Assume full ownership of your client’s campaigns to ensure they are finding value in their advertising investment
• Follow all station procedures for preparing orders, resolving billing issues, submitting regular s regarding sales, pipeline lists, forecasts and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
• Think creatively and generate original ideas

Qualifications:

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Experience developing new business relationships in an outside sales role
• Strong understanding of lead generation and ability to connect with viable prospects
• Self-starter able to work independently and within a collaborative team based environment
• Possess an understanding of current digital advertising solutions
• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
• Positive attitude with the willingness to get beyond comfort zone to grow professionally
• High energy and passion for the job
• Flexible and creative
• Digitally savvy
• 3+ years in radio and digital advertising sales preferred
• Bachelor’s Degree in Business, Marketing or related field is preferred

What we offer:

• Commission-based organization with uncapped earning potential
• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match to plan for the long-term
• Paid Vacation & Holidays

Requirements:

• All new hires must be fully vaccinated for COVID-19 by date of hire, subject to legally-mandated accommodations

For immediate consideration, please visit

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For more information about CUMULUS MEDIA, visit our website at:

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CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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