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Social Media & Digital Marketing / Social Media & Digital Marketing
Huckleberry Labs Hiring for Content Marketing Coordinator (Remote, Contract, Part-Time) at Los Angeles, CA Full Time
Full Job Description
About Huckleberry
Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
We combine Data, AI, and Behavioural Science to build products that are at the cutting edge of tech today.
The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.
We are rapidly growing and building new products to enable every family to thrive.
Huckleberry is looking for a Content Marketing Coordinator on a 12-month, part-time (20 hours per week) contract. The Content Marketing Coordinator will help guide parents along their journey with us, so we can help them in their parenthood journey. In this role, you will be responsible for the execution and management of end-to-end lead capture/lead nurture and content-based lead generation campaigns to drive acquisition of new users and conversion of existing users into memberships.
Areas of Responsibility
- Develop content-based lead generation campaigns and conversion rate optimization initiatives in line with the strategic objective and audience. Then execute campaigns and landing page development to drive new users through the funnel.
- Partner with cross-functional teams to ensure alignment and coordination. Manage the review and approval process with all relevant stakeholders and provide updates when campaigns are launched.
- Track campaign progress and ensure timeliness and accuracy of the campaign workflow.
- Identify and apply best practices to measure, analyze, test, and determine new opportunities that will improve the experience for users.
- Optimize performance through A/B testing.
- Creative production management.
Requirements
- 2+ years experience in Content Marketing, Lead Generation, or similar
- Experience with a CMS platform
- Strong organizational and project management skills
- Experience collaborating with and briefing in external support agencies
- Experience working with creative teams to create campaign/website assets
- Strong analytical, A/B testing, and ing skills
Nice to Have
- Experience with Contentful platform
- Experience with Unbounce platform
Compensation
- Hourly rate: $26 – $35 per hour dependent on experience
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.