TD Bank Hiring for Sr Mgr Digital Sales Performance -Credit Card Unsecured Lending at Mount Laurel, NJ Full Time

About TD Bank, America’s Most Convenient Bank®

TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J.

We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; paid time off and work/life benefits to maintain a good balance.

As part of the Digital Performance team, this role is accountable and focused on best in class digital sales delivery for TD Bank, Americas Most Convenient Bank. The Digital Performance team sits within Consumer Banking Products, and plays a critical role partnering with key stakeholders across Consumer Product, Marketing, Platforms, Data & Analytics and Fraud to deliver best in class experience and performance outcomes. The job provides Digital customer subject matter expertise to plan, influence and execute on sales strategies that will achieve our business growth goals. This involves creating a best in class seamless and effortless digital customer experience optimized for digital product sales across Online, Mobile and Public Site platforms.

The Senior Manager, Digital Sales (US) is accountable for the digital sales delivery of TD Bank, Americas Most Convenient Bank products. The role involves working with numerous stakeholders, with the ultimate goal to create a seamless and effortless digital customer experience and ensure effective sale and delivery of TD Bank, Americas Most Convenient Bank digital product sales and services. The Digital Channel is one of our key distribution channels and has a global mandate and an enterprise-wide strategy for the Online, Tablet and Mobile channels across TDBG. The aim of the channel is to deliver an exceptional, seamless and effortless experience for customers and clients who manage their finances via Online, Tablet and Mobile. The Digital Channel is accountable for the Digital strategy, customer experience and distribution of products and services across businesses.

Manages the full end-to-end digital sales funnel to drive increased sales volume by: partnering with RMO/Card Marketing and RMO/Card Product teams to fill the funnel, driving enhancements and optimization efforts to maximize in-funnel conversions, and leveraging tools and capabilities available to drive sales (e.g. search engine optimization, on-site advertising, social media, etc.)
Defines approach and delivers against Digital Channel KPIs for TDB RMO/Card products and services and manages projects and initiatives against these metrics; collaborates on metrics for digital sales with support from RMO/Card product lines of business
Maximizes value of Digital capabilities to reach, educate, and advise customers to increase engagement, attract new customers and deepen relationships
Identifies and leads ongoing efforts with cross-functional teams to continuously optimize the site and application experience toward ongoing, incremental improvement in sales, lead generation and service adoption
Works with peers within Digital Channels team to leverage capabilities including: Mobile, Search, Natural Language Help, Chat, calculators, design and other tools to drive sales
Works collaboratively with Marketing and Strategy and Planning partners to understand customer and prospect needs/behaviors, brand direction, product strategies and enterprise strategy so digital sales experiences can support the objectives
Represents the Channel on key projects and initiatives as business owner; Collaborates with partners, including Risk, ARFM, GAML, Compliance and TRIMIS
Partners with Digital Channel planning team to balance priorities across business units and manage sales budgets and costs to ensure milestones and deliverables are met
Represents the channel to RMO/Card Product & Marketing leaders with ongoing management and interactions, including bi-weekly sales meetings, MBRs & BAU management where RMI results are being reviewed or sales strategies are being identified
Provides digital channel SME-level input on sales strategies and direction in support of RMO/Card’s account plan, public site sales strategy and overall LOB goals
Provides coaching and mentoring to direct (s) or junior peers to create a supportive, performance-driven culture

Undergraduate degree required, graduate degree preferred
10+ years of related experience
Proven experience driving leads, sales and other key web metrics through the Digital channels (Mobile, Tablet, Desktop) while deploying strategies to improve overall site traffic and conversions
Digital marketing experience supporting/leading work within the SEM/SEO, Display Ad and Affiliate marketing channels
Product management experience: Creating product distribution strategy, setting business targets, assessing performance against targets and identifying market and competitive opportunities to continuously grow the business
Business acumen: strategic thinking, business process development, analytical and problem solving skills
Proven understanding of financial institutions product offering(s) and current processes for digital sales
Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing reevaluation of priorities
Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through the use of training, coaching and focus on people development
Detailed business knowledge of public site technology and tools
Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise-wide initiatives
Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders
Skillful communication, negotiation, and partnership skills with an ability to remain resilient under pressure
Strong time management and organizational skills to manage multiple deadlines and priorities in a fast-paced and constantly changing environment
Experience managing P&L and developing business cases

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.

If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at [email protected] . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.

Business Programs & Delivery

Digital & Payments

Business Analysis / ing, Digital & Payments, Management / Consulting / Advisory, Technology Solutions

40

40

TD Bank AMCB

Full Time

Regular

$108,160 – $175,760 annually

For an overview of TD’s Benefits program, please visit TD’s Total Rewards site

United States, US Nationwide

New Jersey, Nationwide

Mount Laurel

Mount Laurel – 12000 Horizon Way

Nationwide, Statewide

New Jersey

Mount Laurel

01-May-2023