The Coca-Cola Company Hiring for Senior Customer Marketing Manager at Atlanta, GA Full Time

Senior Manager, Customer Marketing

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.

What You will Do for Us

• Leads customer marketing for assigned customer

• Represents the Category Organizational Unit (OU) platforms/programming/innovation to the customer and customer team

• Responsible for leading marketing for our specific customers by amplifying the plans and creating differentiated marketing path to purchase platforms

• Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment

• Collaborates with IMX and a group of creative marketers to enable irresistible customer marketing, as well as, working with IMX connections to drive compelling media/digital marketing

• Focus on long term (3-5 year) market and customer marketing platforms

Qualifications & Requirements

• Bachelor’s degree required; MBA or other graduate degree preferred

• 10+ years experience required, in consumer goods/beverages industry

• Experience leading and being a part of cross-functional teams

• Customer Marketing Experience

• Shopper Insights, Multi-Cultural Marketing, Annual Planning, Sustainability

• Selling experience and collaborating for value

• Strong ecomm background required

Preferrences

• Significant customer marketing and business analytics

• Financial Management Experience

• Significant Creative Experience inclusive of working with or for creative shopper agencies

• Digital & Social Knowledge & Experience inclusive of customer media platforms

Work Focus

• Inspire customer to engage in compelling and irresistible customer marketing platforms

• Senior level Customer Management Skills

• Experience building, monitoring and implementing sales and marketing plans across customer

• Advanced Strategic and Creative Thinking

• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel, and customer needs, and turn this knowledge into action and results

• Previous Customer/Shopper/Region/Channel Management experience

• Demonstrated personal influencing ability

Communication Focus

• This role will communicate with the customer leadership and bottler

• Predominant role is to collaborate with the Category Leads, Customer Leadership, Connections, and IMX and then inspire our customers and system (I.e., OU’s, Bottlers and Customers) with our category platforms

• Shared interests but there is work to do to align with bottlers and customer teams to win with key category initiatives

Base Salary: $141,200 to $168,700

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, are offered.

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.

• Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.

• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.