AMERICAN CANCER SOCIETY Hiring for Senior Analyst, Digital Revenue – Remote at Atlanta, GA Full Time

*This is a remote role, candidates in all US geographies will be considered.*

JOB SUMMARY

For over 100 years, the American Cancer Society has improved the lives of people with cancer and their families. Over the last 5 years, we’ve experienced significant growth from out digital revenues streams, but we haven’t been proficient in predicting revenue for the future, telling a comprehensive story about our marketing performance, and building a more fact-based/ analytical culture. We are looking for a Digital Revenue Analyst to join our team and help us and grow digital revenue by providing information to make data-driven decisions. ing to the Manager of Digital Marketing Analytics, the Digital Revenue Analyst will be responsible for helping create predictive models for the digital revenue and social media fundraising teams, developing self-service dashboards visualizing digital product web and conversion performance & trends, and providing the Marcom team with insights about Digital Product revenue performance and KPIs. Lastly, this role will assist with leading our optimization efforts to learn more about our digital properties through web experiments.

• Build a predictive model to forecast Digital Product revenue streams including web and social media fundraising.
• Develop automated tools and PowerBI dashboards that help the Digital Product Teams visualize performance metrics like traffic, engagement rate, average gift, conversion rate, and revenue.
• Spearhead optimization practice to build our learnings library and drive better revenue results.
• Perform a deep-dive analyses to surface web traffic insights, optimization opportunities, and key Marketing & Communication learnings.
• Partner with various teams to analyze data, interpret findings and propose actions to improve performance.
• Construct, improve, and maintain business intelligence s, dashboards, presentations, and analyses.
• Performs analysis on donation trends, customer donation behavior, marketing effectiveness.
• Partners closely with Product Owners to conduct analysis to answer key business questions.
• Analyzes key revenue drivers and uncovers root cause of donation performance.
• Makes recommendations for business actions based on analysis conducted.
• Analyzes digital KPIs to identify performance trends and opportunities.
• Makes linkages across several KPIs (e.g., donation, traffic, customer) to provide holistic analysis of the assigned category.
• Helps build daily, weekly, monthly revenue forecasts based on trends and initiatives, Measures performance vs. forecast.
• Ensures that tactics and plans meet financial targets and customer expectations.
• Socializes data across the organization to make recommendations that help enhance the omni experience and drive business results.
• Creates daily, weekly, monthly revenue ing to summarize business performance.
• Provides subject matter expertise on key digital initiatives, programs, and testing

FORMAL KNOWLEDGE

• Bachelor’s degree and 3+ years in digital marketing web analytics
• 1 to 2 years of experience building predictive models to forecast revenue.
• 3+ years of experience with Google Analytics, Looker Studio, Power BI, Salesforce experience preferred

OTHER SKILLS

• Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and advanced understanding of issues related to DEI.
• Strong presentation and demonstration skills at all staff levels; able to dive into specific details as well as present as a macro level for senior leaders.
• Strong, independent work ethic with minimal supervision needed.
• Ability to build relationships and collaborate effectively across the organization.
• Strong desire to learn about technology platforms and systems – both those currently in place and potential new solutions for ACS.
• Ability to understand system interdependencies, making recommendations with a focus on ACS’s full enterprise portfolio in mind.
• Ability to manage multiple ad hoc and long-term projects simultaneously.
• General working knowledge of more advanced statistical analysis and ability to apply it to business solutions.
• Strong problem solving and consulting skills.
• Experience in creating new technical/ing solutions.
• Complete proficiency with Microsoft Office (Word, PowerPoint, Excel) and Microsoft Project
• Ability to work cross functionally, give clear direction, and foster strong relationships at all levels within the organization.
• Experience working with and indirectly managing contractors, vendors, or agencies.
• Understanding of ACS structure, ACS data and ACS business processes
• Knowledge of statistical methods, predictive modeling, data analysis, and working with large datasets
• Highly analytical qualities with strong technical, strategic, and problem-solving skills

SPECIALIZED TRAINING OR KNOWLEDGE

• Experience working with CRM databases; understanding of the impact data structure has on business process and sales enablement.
• Experience building s and dashboards in Salesforce.com, PowerBI and Blackbaud
• Knowledge and proficiency in working with analytics tools such as Google Analytics, PowerBI, Tableau, Datorama, etc.
• Knowledge of statistical methods, predictive modeling (e.g OLS, Logistic regression, etc), data analysis, and working with large datasets
• Ability to write complex queries using SQL.
• Highly Proficient Microsoft PowerBI user (DAX, data modeling, power query) or experience with other comparable BI tools
• Strong experience with CRM data analysis (customer segmentation/ churn/lifetime value, etc.) and experience working with relational databases, (e.g., Snowflake)
• Experience with large dataset management and statistical/data mining concepts and methods
• Advanced Excel skills

The American Cancer Society has adopted a vaccination policy that requires all staff, regardless of position or work location, to be fully vaccinated against COVID-19 (except where prohibited by state law).

ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.