Mac and Moon Hiring for Marketing & eCommerce Manager Full Time

Job Description – Digital Marketing VP

Children’s Brands

The Company is looking for a Vice President of Marketing to join our team. As Vice President (“VP”) of Marketing, you lead the effort for creative and strategic marketing. Your understanding of digital, traditional, and omnichannel marketing and marketing technology concepts and efforts, combined with your business acumen and creativity, allows you to help raise brand awareness for the organization across our footprint and online, but also helps the bottom line by driving consumers to our stores and online products. Your leadership skills will help you succeed and you are a strategic thinker who executes a results-driven approach and has the ability to thrive in a dynamic, rapid-growth environment.

Essential Functions & Responsibilities

• Drive the Company’s marketing strategy and elevate the brand to new heights.
• Drive analyses focused on optimizing marketing performance.
• Collaborate cross-functionally with product, operations, data, finance, and legal teams to deliver novel, actionable insights into customer acquisition and retention.
• Drive all efforts related to analyzing, measuring, ing, and testing across all marketing channels.
• Oversee all traditional and digital media activities such as strategizing, planning, buying, developing, executing, and leading the team to develop creative solutions to driving potential customers to our digital properties and our stores.
• Develop, implement, and maintain a digital marketing strategy including but not limited to SEM, SEO, Affiliate Marketing, Link Building, Media Buying, Reputation and Brand Management, Direct Marketing, Field Marketing, Website Development, Omnichannel Attribution, etc. while also managing and developing relationships with various media outlets to ensure the Company gets as much value as possible from all media investments
• Build a deep understanding of the business and be able to effectively communicate results and present recommendations to key stakeholders throughout the organization.
• Lead multiple strategic initiatives at once, while also being hands-on and diving deep into specific analyses as required.
• Be a thought leader in the Company on all topics involving marketing data, analysis, and strategy.
• Conduct and present insightful analyses on major marketing trends, challenges and opportunities that feature actionable recommendations to improve customer acquisition and retention
• Manage the creation and updating of our consumer-facing websites as it relates to visual design, storyline content, and site visitor acquisition and retention.
• Maintain and raise the profile of the Company’s online reputation and brand management process.
• Maintain responsibility for Digital and Traditional Marketing budgets, including forecasting and planning for campaigns, materials, and other costs.
• Oversee the growth and development of category specific, customer-centric, marketing plans with attention to detail; focused on driving awareness, acquisition and retention.
• Build breakthrough, innovative marketing campaigns to drive category adoption and growth.
• Evaluate KPI standards and monitor and review existing analytics on both digital and traditional campaigns, initiatives, and ongoing programs, producing ing for executive review.
• Define and continually challenge KPIs and metrics that are critical to optimizing marketing efforts
• Work closely with the Business Intelligence & Data Warehouse and Accounting, treasury & Finance teams to ensure data required for marketing analysis is accurate, timely, and complete
• Instill and maintain a strong corporate culture, focusing on positive intent, authenticity, and professionalism
• Ensure all marketing output is aligned with overall business goals, values, and strategies.
• Work to provide ongoing training and development opportunities for team members, ensuring they have continuous skills and career growth prospects.

Minimum Qualifications

• Bachelor’s Degree in Advertising, Marketing, Communications, or a related field
• 2+ years of experience in marketing, preferably with a multi-state and/or multi-brand reach
• Media buying experience via television, OTT, and digital within the last 5 years
• Excellent written and verbal communication skills
• Strong negotiation skills with the ability to manage multiple vendor relationships
• Experience with and solid understanding of media buying
• Strong capabilities with branding and identity creation and management
• Strong knowledge of the digital media space and website management
• Expert knowledge of customer experience strategy and management
• Project management skills with time management and prioritization abilities
• Experience with and understanding of robust omnichannel attribution models and measuring platforms such as Google Analytics and data studio.
• Must be proficient in Microsoft Office Suite
• Physical demands for this position frequently include: the ability to remain in a stationary position, move about freely inside and occasionally outside of the office, and the operation of mechanical controls, such as a keyboard.
• Skills: Product Photography · Shopify · springbot · Klaviyo · Studio Lighting · DSLR · Photo Retouching · High-end Retouching · Photo Shoot Production · Photo Shoot Direction · product styling · Adobe Lightroom · Social Media Management · Web Content Creation · Photo Shoots · Adobe Photoshop · Working With Children · Microsoft Office

Our Benefits Include*:

• A comprehensive new hire training program designed to help set you up for success
• Access to a robust learning management system, full of e-learning modules and training programs to help boost your professional and personal development
• Uncapped Flexible Paid Time Off
• Eligible to contribute to Company’s Traditional 401(k) and Roth 401(k) upon hire with Company Match
• Professional Development and Mentor Programs plus Ongoing Training Resources
• Multiple coverage levels for Medical, Dental, & Vision
• Basic and AD&D Life Insurance
• Voluntary benefits, including short-term and long-term disability insurance, accident, critical illness, and hospital confinement insurance
• Performance-based career advancement
• Diverse Culture and Inclusive Environment

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. The Company may, at its discretion, revise the job description at any time, and additional functions and requirements may be assigned by supervisors as deemed appropriate. Requirements, skills and abilities included have been determined to illustrate the minimal standards required to successfully perform the position.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay

Job Type: Full-time

Pay: $50,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Education:

• Bachelor’s (Required)

Experience:

• Accounting/Business: 2 years (Required)

Work Location: One location