We’re seeking a full-time, experienced Search Engine Marketer and Pay Per Click Specialist who is able to bring their experience to the team. The main goal is to drive leads and provide brand exposure across all platforms available.
This position will be responsible for keyword research Planning , campaign/bid management, copyright, landing page optimization, and RIO tracking.
This is not a management position, you will be doing the work hands on yourself and working independently with any necessary resources available.
Responsibilities Include:
Execute and improve all paid search tactics through hands-on day to day optimizations across all paid channels.
Perform ongoing keyword expansion including identification and implementation of keyword opportunities
Increase CTR with compelling ad copy enhancements and creation
Optimize landing pages for maximum conversions and implement remarketing strategies
Keep up-to-date with PPC best practices, keyword research tools, and industry plus competitor research
Requirements:
Excellent understanding of contemporary digital marketing principles, strategies, and best practices
Proven experience managing PPC campaigns across Google and Bing Solid understanding of performance marketing, conversion, and online customer acquisition
Experience with website analytics tools Including Google Analytics, SEMrush, etc.
Proficiency in MS Excel, PowerPoint, and Word
Salary $150,000 per year
Paid holidays and vacation
Monday through Friday 8:30am – 5:00pm
Relaxed work environment
Job Type: Full-time
Pay: $150,000.00 per year
Benefits:
Schedule:
Work Location: One location
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