Federici Brands LLC Hiring for Digital Analytics Manager Full Time

The Digital Analytics Manager will be responsible for analyzing omnichannel digital data from Shopify, CRM platforms, mobile apps, retail partners, and social media channels to provide a clearer picture of our Color Wow customers across channels and to develop customer-centric solutions/approaches driven by data analytics. They will ensure data accuracy and create s for management to help drive business decisions, interpreting key findings and leverage these insights into key initiatives that will support opportunities and improvements across teams and business units. They will be responsible for pulling all available data together to identify ways to acquire new customers, retain loyal customers, and increase our customer lifetime value.

Responsibilities:

• Leveraging Google Data studio to build dashboards and performance s to measure strategic KPIs and identify product and repurchasing trends; deliver weekly and monthly, cross-channel performance s with actionable insights
• Analyzing online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
• Build omni-channel customer profiles based on customer journeys and purchasing trends
• Develop conversion optimization strategies, with the aim of improving Cost per Acquisition and increasing ROI
• Build and maintain event tracking process including translating business requests into measurable goals, identifying technical requirements, writing event
• Recommend website and campaign optimizations based on findings
• Prioritize initiatives that most impact the bottom line, with an eye towards lowering our CPA and increasing our CLV & retention rates
• Working daily with analytical software including but not limited to Google Adwords, Google Analytics, Shopify s, and more

Skills:

• 4-7 years working experience as a Digital Analytics Manager or similar role
• Expertise in Google Analytics and proficiency in Google Data Studio
• Working knowledge of Shopify
• Experience in creating dashboards
• Good knowledge of MS Excel
• Exceptional analytical abilities and must be extremely comfortable with processing and analyzing marketing data
• BS in Marketing or relevant field

Education

• Bachelor’s degree preferred

Job Type: Full-time

Pay: From $1.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Ability to commute/relocate:

• Wilton, CT 06897: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 3 years (Preferred)

Work Location: Hybrid remote in Wilton, CT 06897