Director of Sales – Year-Round – Full-Time Full Time

WHAT’S IN IT FOR ME?

• Enjoy complimentary and discounted access to Blue Mountain attractions for you and your family, including the Adventure Park, private beach, gondola, hiking, and preferred golf rates.
• Save on meals across resort restaurants and cafés, including Starbucks.
• Receive exclusive discounts at all Blue Mountain-owned retail stores.
• Work in an inclusive environment that values diversity, equity, and well-being, with access to free therapy and wellness resources.
• Join a vibrant team community with employee events all summer, including but not limited to Sunset Hikes, Under the Big Top, Ice Cream Day and more.

Full-time, Year-round With Health And Dental Benefits

SALARY RANGE OF $100,000 to $125,000

• In addition to base salary, this position is eligible for a discretionary bonus.
• Any bonus awarded is determined by the Company and is not guaranteed.

What Will I Be Doing?

The Director of Sales is a key member of the Sales team and sets standards to deliver exceptional Sales experiences. The Director leads, motivates, and inspires the team to achieve ambitious goals by fostering a high performance, accountable, and engaged culture aligned with organizational objectives. You’ll design and lead our Group and B2B Sales strategy across Recreation, Lodging, and Food & Beverage, working together with Marketing, Revenue Management, and Operations. Together, you will identify new revenue opportunities, fine-tune yield performance, and help shape memorable products that balance guest value, market share, and margin.

• Forecasting, developing, and managing annual sales goals and quotas across Recreation, Lodging, and Food & Beverage to drive strong, sustainable revenue.
• Monitoring market trends, supply and demand, economic indicators, and competitors to keep pricing, product mix, and sales strategies sharp.
• Proactively adjusting selling prices based on costs, demand, and competitive insights to optimize volume and yield.
• Designing and maintaining a structured, efficient lead distribution process that matches opportunities with seller capacity for faster follow-up, higher conversion, and better revenue outcomes.
• Championing disciplined account management practices so our top accounts feel valued, engaged, and eager to return year after year.
• Creating and overseeing incentive programs that motivate the team, reward results, and drive revenue growth.
• Keeping a pulse on emerging sales, product, and experience trends—then turning those insights into growth opportunities in domestic and international markets.
• Mentoring and developing the team to deliver exceptional quality, accuracy, productivity, and truly revolutionary service experiences.
• Building strong partnerships across departments to deliver seamless, memorable guest experiences.
• Ensuring the Sales division operates at peak effectiveness through clear accountability, quality standards, policy compliance, and target achievement.

What Do You Need From Me?

• Bachelor’s degree preferred
• At least ten years of sales experience in recreation industry, ski industry or hospitality, with 5-7 years in management. Experience in sales and service in recreation and ski/hotel is preferred.
• Exceptional negotiation, presentation, organization, and multitasking skills
• Strong computer skills and experience working with applications such as Salesforce (Delphi)
• High degree of creativity, organizational and process-management skills
• Self-motivated and competitive with strong interpersonal skills
• This role is being posted to fill a vacant position

AUTHENTICITY | EMPOWERMENT | COLLABORATION | PURPOSE

Blue Mountain Resort Company Overview

Blue Mountain Resort is Ontario’s largest mountain resort. Nestled on the shores of Southern Georgian Bay, on the traditional territory of the Anishinabek Nation: The People of the Three Fires known as Ojibway, Odawa, and Pottawatomie Nations. Only 90 minutes outside Toronto, Blue Mountain has become the four-season outdoor destination of the North. Blue Mountain is owned by Alterra Mountain Company.

Alterra Company Overview

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world.

Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.